The biggest game changer in QSR is here: Sheikh Chang Singh; Announces Expansion Plan, Partners with BBFT to Open 12 New Outlets.

Sheikh Chang Singh, a dynamic QSR brand founded in 2020 by Akshay Sharma and Karan Chachra, has announced an ambitious expansion plan in partnership with BBFT BBFT (Building Brands For Tomorrow). The brand plans to open 12 new outlets within this financial year cementing its position as a leading name in the Indian QSR landscape. The brand’s position and name is a combination of three parts: Sheikh (shawarma and falafel), Chang (rolls and momos), and Singh (kebabs, curries, and biryani), making it unique in the F&B market.

A Visionary Beginning

Established in September 2020, Sheikh Chang Singh began with a small 200 sq. ft. outlet in Hauz Khas, New Delhi. Despite the challenges posed by the pandemic, the brand turned a profit from its very first month. Founders Akshay Sharma and Karan Chachra, who are also directors of Mallu Farms, one of the best wedding venues in Delhi NCR, leveraged their extensive experience in hospitality to build a brand that quickly gained traction.

With a vision to capture major cities across India, Sheikh Chang Singh expanded within Delhi NCR in 2020. Their commitment to excellence in QSR is evident in their ability to collaborate with top minds in hospitality and create profitable franchise models even during challenging times.

Akshay Sharma, Co-founder, stated, “We have worked meticulously to create one of the best back-end operations that a QSR can have. By intentionally choosing some of the most scalable food items, we are now ready to expand across Delhi NCR and Punjab in the first phase, followed by a pan-India presence in the second phase, in collaboration with BBFT.”

Strategic Expansion and Investment Opportunities

Sheikh Chang Singh’s outlets, typically 200-250 sq. ft., are designed to optimize space with a 150 sq. ft. kitchen and the remaining area for seating. This model allows for lower rental costs, with 70% of business coming from deliveries. Notably, 40% of sales come from rolls, another 40% from momos, and the remaining 20% from other items. The investment required to open an outlet ranges from 18-25 lakhs, including deposits and working capital, making it an attractive opportunity for aspiring entrepreneurs. The brand enjoys gross margins of 60-63%, operational breakeven from 3-4 months, and capex breakeven in 15-24 months.

By partnering with BBFT, Sheikh Chang Singh aims to scale its operations and open 12 new outlets this financial year. BBFT’s expertise in franchising, expansion, building and strategic growth will play a crucial role in this expansion. The broad vision of the company is to make the franchise available at low cost with high profits.

Sheikh Chang Singh stands out as a brand with an unparalleled backend at this investment level,” says Rohit Singh, Founder and CEO of BBFT. “The brand addresses the critical gaps in quality, consistency, and variety that have long been missing in the F&B franchise market within this segment. We are fully prepared to expand Sheikh Chang Singh to a PAN-India level within this financial year.

Menu and Operational Excellence

Sheikh Chang Singh offers a diverse menu featuring 85 food items, including rolls, momos, curries, biryani, breads, and beverages. The menu is strategically composed of almost 50% vegetarian and 50% non-vegetarian items, catering to a wider audience and maintaining consistent sales year- around. Must-try items include Dubai Falafel, Chicken Shawarma, Chicken Kung Pao, Butter Chicken Roll, and Mushroom and Spinach Momo’s.

To ensure consistency and hygiene, all items are prepared at a central base kitchen, and supplied to outlets weekly. The brand currently operates three company-owned stores and six franchise stores across Delhi NCR. The “chef less” model ensures operational efficiency and consistency in food quality.

Comprehensive Menu Strategy for Market Dominance

The brand’s moat lies in its centralized kitchen, the variety in its menu, and it’s completely assembly line food production. Sheikh Chang Singh offers a wide variety of options under one roof: Sheikh includes shawarma and dips, Chang includes momos and rolls, Singh includes kebabs, biryanis, and curries. Customers get all these varieties with a consistent taste because of the centralized supply. This model ensures that rolls and momos can be consumed at any time of the day. A significant portion of their delivery orders, especially through platforms like Zomato and Swiggy, comes from an upscale market audience.

Conclusion

Sheikh Chang Singh is dedicated to setting new benchmarks for Indian QSRs, customer satisfaction, and community engagement. The brand’s focus on continuous innovation and sustainability ensures it remains a top choice for foodies. Akshay Sharma and Karan Chachra’s commitment to excellence in QSR is reflected in their mission to create a positive impact on customers, employees, and communities. With a proven track record and a strong vision for the future, Sheikh Chang Singh is poised for significant growth, making it a compelling opportunity for investors and franchise partners alike.