?? The Biggest Content Mistake You Are Making

There is a misconception that people have about creating content online.

People often wonder ‘What do I have to type?’ or ‘Is it good enough’.

Do I have to make it personal or not. See here is the truth.

The goal isn't to personalize the work, it's to make it personal.

A personal means you give information or stories that can help go from where they are to where they want to be.

Branding is giving your ideal clients an identity they aspire to be.

So think as the publisher instead of an individual author.

Give your target audience content they love the engage with, get inside their head and have conversations about what they are thinking about, what they desire or what they fear.

Share a journey you’ve been through, tell a story where you explain how you got the person who you are right now.

Often people will recognize themselves in you and will connect with your authenticity.

Humans connect with humans.

What is most personal often also is the most universal. You don’t have to vulnerable if you don’t like that, you don’t have to share every intimate detail of your life … what you have to do is make your content RELEVANT for your ideal clients.

Make it something they can recognize themselves in. Something they like to have a conversation about …. that they have an opinion about, so they have to say in the matter.

In the end … your content should SPARK interactions, conversations, and ideas … so you can develop a relationship with your ideal clients.

Provide relevant content, provide value, deliver works that matters and starts conversations about topic people don’t often talk about.

And besides that .. it’s just a matter of showing up .. CONSISTENTLY ….

When you express enough bad ideas and bad content … you get better over time.

At that’s the benefit of social media … sincere their attention span is so low … people don’t remember anymore what you typed 6 months ago …

As long as you have the main seat in their brain on a certain topic and you keep on spreading your message in a better way and provide value … they’ll stick around and follow you.

And you’ll become the influential leader you’ve always been destined to be.

?? Now go get it!