Bigger than us
Nurturing Greed for Nature Regeneration
?With PUR, we planted 20 million trees in the last 14 years. While this is a significant number, with 10 million trees cut every day, that represents only two days of deforestation addressed. The stakes of Climate Change are even greater. We need to reduce our emissions and inset or offset what we can't, by 80 to 90 % by 2030 to stay safe.
?This "Impossible Mission" scenario can generate eco-anxiety among a growing portion of the population, and this reaction is fully understandable. Yet, fear and anxiety do not foster engagement to act. The realization and acceptance that what is ahead of us is Bigger than us, calls for a radical paradigm change. And bold engagements. For that, we need a positive narrative, that allows us to hope that, yes, we can reverse climate change. Not believing in it, is already dooming ourselves. Accepting what is, as our own creation, while believing in the reconciliation of the impossible can support us. We need to reconcile human greed with nature balance.
?Beyond the need to mobilize much more funding, political and companies support, as well as technical support to develop many more climate projects, what is needed is a radical change of mindset. Accepting and integrating the crisis, seeing in it as the manifestation of who we are. And engaging to change, each one personally instead of blaming others. There is no other posture to adopt than to firmly believe, like Paul Hawken, that we can achieve Climate Drawdown. And doing that by starting?to transform our values, goals in life and lifestyle, at our own level. What is at stake is a consciousness change, to reconcile greed with the need to nurture Nature and balance our life with it. Nurturing our own ecosystem, internally and externally, bridging the two, allowing union between the two, as one.
?As in any crisis lies an opportunity. To reconsider our whole relation with consumerism, others, nature and life. It is a wake-up call from our ecosystem. As if we're sick, so there is a feedback mechanism to warn us. It calls for drastic reduction of our emissions and a radical change in our lifestyle. The best way for us to accept to reduce our emissions by 80 to 90%, is to choose it and find pleasure in it.
To decarbonize is to dematerialize our life and desires. To let go of many habits, to get back to a greater sense of being. Letting consumerism and materialism drown, to empower ourselves again in front of the simple magic of life and nature.
Reconnecting with nature and our true nature, our true desires. In silence, observing what surrounds us. A change of consciousness is needed, for our own good and positive change in the World. And maybe we will succeed because we didn't know it was impossible, bigger than us.
Directeur Conseil Grands Comptes et Agences / Expertise Digitale / Grandes Marques et Réseaux. Responsable du P?le Agences @Solocal
2 年Thank you for this text. I have the feeling that consciences are finally waking up. More and more initiatives are emerging to imagine a better world. I believe that humans can fight against their biggest flaw, cynicism.
Fondateur | Directeur des Affaires Publiques | Membre de Comex | Transition Intérieure | Climat | Biodiversité | Forêt
2 年Climate change and biodiveristy crisis require us to urgently change our vision and experience of happiness. We need to move from a happiness based on consumerism and goods to antoher one that mainly lies in social relations, spirituality and plants. Big challenge, where there's a will there's a way.