This Is Bigger Than Business
Ronnell Richards
Author Shut The Hell Up And Sell | LinkedIn Learning Instructor | 2023 Tech Channel Top Influencer | 2024 TA 101 Winner | CMO @ ADI | Founder @ Business & Bourbon | Sales/Marketing Consultant
On January 16th, 2013, what should have been a memorable day for my 5th-grade All-Star team for the Gwinnett Basketball League took a devastating turn. One of our league's players, a 12-year-old named Jeremy Nelson, tragically suffered a cardiac event right there on the court. The palpable enthusiasm of the packed arena quickly turned into heartbreak and grief. Tragically, he passed away two hours later.
In the aftermath, we mourned and paid our respects with stickers on our team's jerseys. While I respect our league's desire to mourn this young man’s passing, it wasn't enough. Nothing else happened. This saddens me and makes me ashamed to have been part of this system. We could have done more; we should have done more.
It's taken some time, but I've decided to use my platform to make a difference. To do what I can to prevent another tragedy.
Business & Bourbon is championing the safety of young athletes at the North Wake Football Association and raising funds for portable AEDs, ensuring these young talents have access to life-saving equipment during their moments on the field. Click the image below to learn more about our goal and contribute to the fundraiser.
Your contribution, be it big or small, will be instrumental. It's more than just a donation; it's a testament to what we can achieve together. With our community's combined efforts, let's ensure that every young athlete at North Wake Football plays in a space that's as safe as it is competitive. Together, we can make a difference.
Read my full statement on this cause here.
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Ronnell Here is one of the many things that I LOVE about you brotha.... You don't just talk it, you walk it as well! #servantleadership
Co-founder at eWAY | Partner Management | Helping businesses grow with partner relationship management and Business intelligence Solutions | Business Strategy Consultant
1 年Well finally someone talked about it ??
LinkedIn Influencer | Top Voice | Thoughtful Inspiring Leader. ??♀? Soloprepreneur ??♀? Creativepreneur European Director, Contact Centres. Sales, Mental Health, Creative Writer, Mentor. And so much more! ??♀?
1 年Another impressive post! Your content continues to make an impact, generating thoughtful discussions that contribute to our professional growth. Your ability to spark meaningful conversations is truly valued Ronnell Richards
Be more creative and make sales suck less | Leading a movement against mediocrity | Experiential sales playbooks for all verticals in B2B and B2C | Sell like a Rebel | Get the Crumpled Letter | Join our Rebel Community
1 年Powerful story - this is life and so much more important than business.
Business & Executive Leadership Coach and Corporate Trainer. Diversity, Equity, and Inclusion Trainer. Top 15 coaches in Raleigh in 2023.
1 年This is so needed!