Big Wins, Bigger Impact: Celebrating Growth & Giving Back

How we’re delivering results, supporting clients, and preparing for the future.

?? POWER Updates

?? Our team hit the American Marketing Association at University of Pittsburgh 's Regional Conference, where Zoe Frantz, MS and Ayza Sayany got to network, learn from top industry professionals, and participate in hands-on workshops.

??We put LinkedIn’s built-in tools to the test. By leveraging invite connections, job postings, and LinkedIn newsletters, we grew our page by 40% in just one month.?

?? POWER just hit a huge milestone: 100 clients. Instead of just celebrating, we’re paying it forward. We’re offering one local non-profit a full year of free marketing services. Know an organization making a difference? We’re taking nominations until 3/25.?

?? Case Study: POWER's LinkedIn Growth Experiment

Facing a growth plateau at the end of 2024, we went back to the drawing board. By leveraging LinkedIn's features, we achieved remarkable results:

• 892% Month-over-Month Growth: Our strategic use of the invite connection feature, job postings, and LinkedIn newsletters led to a substantial increase in engagement.
• 40% Increase in Total Followers: These efforts not only expanded our reach but also outpaced our competitors, showcasing the power of innovative platform utilization.

?? Client Feature: Jump Start Sports

We're proud to partner with Jump Start Sports (JSS), a leader in youth sports programs dedicated to enriching children's lives through developmental camps and top-tier coaching.

Our collaborative efforts include:

• Corporate Growth: Running strategic ad campaigns to attract new franchisees, expanding JSS's reach nationwide.
• Local Engagement: Launching targeted ads to boost camp sign-ups, connecting more kids with quality sports experiences.

With over 10 locations and growing, JSS is making a significant impact in youth sports, and we're excited to support their continued expansion.

?? Industry Tip: Navigating the Marketing Funnel

Understanding the marketing funnel is crucial for guiding potential customers from awareness to conversion. Research indicates that consumers need multiple exposures to a brand before making a purchase decision:

The Rule of 7:

• This marketing principle suggests that a potential customer needs to encounter a brand's message at least seven times before they take action.
• Consistent and strategic exposure across various channels enhances brand recognition and fosters consumer trust.
• Utilizing different channels like organic social and email expose potential customers to your brand and keep you top of mind.

?? Living the POWER Pillars

• Quality Servicing: We've been implementing custom and seasonal campaigns for our home improvement clients, adapting to their business cycles. This includes strategic ad scheduling, leading to successful outcomes.
• Customizable Services: To enhance reach and engagement, we've introduced boosted posts for clients when relevant. This approach supplements both organic and paid social strategies, amplifying overall brand presence.
• Results-Driven Optimizations: Our COO has undertaken a comprehensive review of our GA4 tracking and analytics, ensuring precise and accurate tracking across all client accounts.

?? Employee Spotlight: Meet Colton

Introducing Colton Hower , our Founder and CEO. Colton's journey began in sports journalism during college, where he co-founded a successful sports social media account. This venture ignited his passion for marketing, leading him to agency roles post-graduation. Recognizing his talent for building strong client relationships, Colton established POWER Marketing Company to collaborate closely with business owners and drive brand growth. His commitment to leadership-driven client servicing remains central to our mission.

?? What We're Learning

GA4 Analytics: Deepening our understanding of GA4 tracking to provide clients with more insightful data analysis. While we’ve always enabled tracking for our clients, we are looking to get a rich understanding of all the ins and outs to ensure our clients have the best support possible!