The big thing LinkedIn is focused on

Stick around for the Social Media News to Use below.

THE SCOOP

I'm back with my lovely friends at Social Fresh to moderate the 3rd annual TikTok deep dive virtual panel discussion! Join us live on 10/27 or catch the replay that will be emailed out to those who register. It's free and there are representatives from some BIG brands. Come learn from the best of the best. Register here.?

Thank you to Kate Kliebert of Kliebert Law and the fabulous Women in Networking - Charlotte Uptown group for having me speak about social media strategies last week.?

FACEBOOK: I'll give you one guess as to what's coming to FB Groups. ;)

• Introducing New Features to Facebook Groups [Meta Newsroom]

INSTAGRAM: I always love a good safety update. IG went next level with its upgraded offensive comment tracking by including deliberate misspellings.

• Instagram Adds New Safety Features, Including Improved Blocking and New Pop-Up Alerts [SocialMediaToday]

LINKEDIN: Automatic captions are coming to videos in the next few weeks and more great updates!

• Driving a More Equitable Workforce With Enhanced Accessibility Tools and Resources [ Erran Berger , VP Engineering at LinkedIn]

LINKEDIN: Mark my words, there will be more video announcements from LinkedIn. It's a big focus for the platform and continues to be mentioned by their leadership in updates. Everything is indicating that video will be a big push for the platform in 2023.

• 13 Tips for Compelling B2B Video Content on LinkedIn [LinkedIn Ads Blog]

LINKEDIN: Although buried, I'm loving the "About this profile" feature.

• New LinkedIn profile features help verify identity, detect and remove fake accounts, boost authenticity [LinkedIn Official Blog]

TIKTOK: Stan is one of the more popular, if not the most popular, link in bio tools on TikTok so this is a strong move by Linktree.

• TikTok Announces New Partnership with Linktree to Facilitate More Referral Traffic Options [SocialMediaToday]

TIKTOK: Short-form video is changing the music industry and I will continue to share about it because it's a massive shift. I'm married to an artist in the industry (shameless plug: check out his newest album) and we've regularly discussed the changes over the years. You might remember the Pinterest update from last week.?Simon Cowell is involved in this one.

• Introducing “StemDrop” - a new evolution in global music collaboration [TikTok Newsroom]

YOUTUBE: Pinch to zoom...

• Ready for our close up: An updated look and feel for YouTube [YouTube Official Blog]