The Big Shifts Coming in 2025

Everywhere I look online, it seems like astrologers and economic gurus are all buzzing with predictions for 2025.?

This got me thinking about big shits coming in 2025 in B2B marketing??

So, naturally, I dove into the research and, well, found a ton of insights.?

While I was at it, I stumbled upon a bunch of stuff that’s about to lose its charm as well.

But why stop at just what’s going to work?

I like to go the extra mile (or maybe a little too far), so I put together a list of some seriously cool, innovative B2B products that hit the scene in 2024 to show you how the game is already changing.

Let’s dig in edition #26 of Vik’s MIX (Marketing Insights Exchange) newsletter.

• Trends That Will Hit Hard in 2025
• What’s Losing Spark
• Innovative B2B Products That Made Waves in 2024

Trends That Will Hit Hard in 2025

2025 is right around the corner, and marketing is gearing up for some major glow-ups.?

With AI taking the wheel and customers demanding more personalized, authentic experiences, we’re looking at a whole new ball game.?

And these aren’t just buzzwords.?

These changes are the real deal, and they’re gonna shake things up in the best way possible.?

1. Hyper-Personalization

AI is going beyond smart—it’s practically psychic. Imagine brands predicting your needs before you even know them! Hyper-personalization means every ad, email, and experience feels crafted just for you. Forget adding a name to the subject line—this is the real deal, with potential revenue bumps of 10-15%. It’s like having a personal shopper who actually gets you.

2. AI-Driven Content

Creating content? Leave it to AI. No more hours spent brainstorming or drafting. AI can churn out great content fast and even format it across platforms. That means more time for you to focus on the big ideas. AI does the grunt work—you handle the genius.

3. Smart Ads

Annoying, one-size-fits-all ads are history. In 2025, ads will be so on-point, they’ll feel like personal recommendations. With ads that know your likes and behaviors, conversion rates are set to skyrocket.

4. AR & VR

AR and VR are moving out of gamer territory and into mainstream marketing. Imagine trying on clothes, testing products, or touring spaces—all without leaving your couch. It’s immersive, engaging, and set to wow audiences.

5. SEO Gets Smarter

SEO is evolving, focusing on context and intent. Keyword stuffing is out—high-quality, relevant content is in. Brands will need to answer real questions, because search engines now crave connections, not just clicks.

6. Privacy Matters

Consumers are getting serious about privacy, and regulations are following suit. In 2025, trust will be everything, and brands that play by the rules will win. Tighten up those privacy policies—it's non-negotiable.

7. Omni-Channel Mastery

Being everywhere isn’t enough—you need seamless consistency across all platforms. Whether it’s Instagram, email, or TikTok, customers expect a smooth experience. Make it easy for them to buy and engage wherever they are.

8. Smarter Programmatic Ads

AI is taking programmatic ads to a new level. In 2025, it’ll optimize campaigns in real time, adjusting budgets and strategies on the fly. It’s like having a marketing ninja in your corner—24/7.

9. User-Generated Content

People trust people. That’s why user-generated content is going to be the MVP in 2025. From reviews to social posts, real content from real users builds authenticity—and the best part? It doesn’t cost a dime.

So, What Does This All Mean?

2025 is going to be one heck of a ride. AI is making everything smarter, personalization is making everything feel more human, and brands are going to have to up their game if they want to keep up.?

The future of marketing isn’t about throwing more ads at people; it’s about making real connections.?

The brands that get that? They’re the ones that’ll crush it in 2025.

Now let’s talk about some marketing strategies that are about to lose their spark.?

What’s Losing Spark in 2025

1. Static Content: Blog posts and basic videos? Yawn. Consumers are all about interactive and immersive content now. In 2025, quizzes, polls, and AR experiences are the new go-tos. If your content doesn’t let people jump in and play, it’s gonna be ignored faster than a cold email.

2. Old-School SEO: Keyword-stuffing was cool when we still used dial-up. Search engines are smarter now—they’re all about context. If your SEO strategy is stuck in the past, you’ll be invisible. Creating valuable, relevant content that actually answers what people are searching for? Now that’s the ticket in 2025.

3. Basic Personalization: Calling someone by their first name in an email? Cute. But in 2025, consumers are expecting hyper-personalized experiences. AI’s making it possible for brands to read minds—well, almost. If you’re not using AI to offer tailored, unique experiences, you’ll be left in the dust.

4. Ignoring Zero-Click Searches: Google's giving people answers before they even visit your site—these zero-click searches are the future. If your brand isn’t optimizing for snippets and featured answers, you’ll miss out on a ton of eyeballs in 2025.

5. Influencer Hype: Mega-influencers with a million followers aren’t what they used to be. People are craving authenticity. Micro-influencers who are genuinely engaged with their audience? They’ll win the day in 2025.

6. Paid Media Overload: Sure, paid ads work. But leaning on them too much without building organic relationships? That’s a no-go. In 2025, authenticity is king. Balance your paid ads with genuine connections and real content, or risk looking like a cash-hungry brand.

The game’s changing fast. If you’re still stuck on these outdated strategies in 2025, you’ll be playing catch-up.

Innovative B2B Products That Made Waves in 2024

2024 has been a wild ride for B2B innovation. We’re talking fresh ideas, smarter tools, and solutions that make business smoother than ever. The best part? These innovations are helping businesses streamline operations, connect with customers, and grow faster.?

Let’s take a look at the standout products shaking things up this year.

1. HubSpot's Breeze HubSpot came in hot with Breeze Copilot. Imagine having an assistant that reads your customer data like a book, then tells you exactly how to approach them. It’s like marketing on autopilot—personalized marketing recommendations based on customer interactions and CRM data. This means better outreach and fewer wasted efforts.

2. Headless Commerce Solutions Forget cookie-cutter websites. With Shopify Plus upping its headless commerce game, businesses can create sleek, unique front-end experiences while the backend handles the boring stuff. Think of it like having the brains of Shopify’s system, but the freedom to build a stunning, custom storefront.

3. Generative AI Tools

Source: Rapidops AI isn't just for sci-fi anymore. OpenAI's ChatGPT for Business brings AI right to your team. Whether it’s automating customer support, whipping up killer marketing content, or pulling out insights from data, ChatGPT for Business is like hiring a team of super-fast, super-smart assistants.

4. Embedded Commerce Features Salesforce Commerce Cloud is simplifying payments in a big way. Imagine closing deals right inside your CRM. Their new embedded payment solutions help businesses accept payments without making customers jump through extra hoops. It’s all about keeping things seamless and smooth.

5. Reddit's AI-Powered Ad Tools Reddit’s stepping up the ad game. Their Ads Inspiration Library helps marketers snoop on what’s working in the ad world. Need to craft the perfect ad? No problem—Reddit’s AI Copywriter whips up ad copy based on your campaign goals. It’s like having a creative partner that gets your brand.

6. Meta's Personalized Ads Experience Meta’s new Personalized Ads Experience is a game changer, especially during peak shopping times. Their AI optimizes ad targeting and improves engagement, helping brands make the most out of high-traffic periods. More clicks, more sales, more wins.

7. Advanced Inventory Management Managing inventory can be a nightmare, but Fishbowl Inventory is turning that around. They’ve added IoT tech for real-time tracking, so you can see exactly what’s in stock at any moment. No more guessing or over-ordering—just smart, efficient inventory management.

These B2B tools are all about efficiency, personalization, and making business life a lot less complicated.?

That’s the wrap for edition #26 of Vik’s MIX (Marketing Insights Exchange) newsletter.

If you dug this edition, I'd be humbled and honored if you could share it with other growth fans in your network.?

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Until next time - stay curious.

Cheers,

Vik