The Big One!

A collection of members' articles from the last 12 months.

Meet our newest member David Leahy and learn more about:

1. Traditional recruitment methods are risky and can lead to costly mistakes.

2. Great People Inside offers a data-driven solution to mitigate these risks.

3. Great People Inside goes beyond just assessments and builds long-term partnerships.

Plus:

Simple and Smart Offsouring Solutions with Peter Rea

How does a Life Coach support a Business Owner with Caryn White

Becoming a Sexual Intimacy Coach with Anna Thellmann "Your Relationship Mentor"

Overthinking and procrastination with Suzanne Glendenning

Insurance insight for business owners with Polina Kesov

AI with Adam Walsh

Systems and Marketing with Nomiki Georgiadis

Marketing Moments - Making the Most of Your Website with Jane Toohey

More about Bobby's Business Club

Join our community here

Great People Inside: Demystifying Talent with Data-Driven Insights

Hi, I’m David Leahy and I'm on a mission to help businesses of all sizes unlock the potential of their greatest asset: their people.

For over 25 years, I've seen the struggles companies face in finding and retaining top talent. Traditional methods often leave room for error, leading to mismatched hires, performance issues, and high turnover – all impacting the bottom line.

That's where Great People Inside (GPI) comes in. We're not just another assessment company. We offer a uniquely customisable platform that goes beyond gut feeling and resumes.

Our validated psychometric assessments delve deeper, uncovering objective insights into individuals' cognitive abilities, personality traits, motivations, and cultural fit.

Think of it this way: we help you predict, not just react. By identifying high-potential candidates who seamlessly integrate with your company culture, we significantly reduce the risk of recruitment misfires. And that's not all. Our assessments provide valuable data that fuels targeted development plans, turning average performers into superstars and boosting overall team performance.

My passion for this solution isn't just theoretical. As an accredited Organisational Coach, I've used many different assessment tools. GPI's customisable solution stood out with its rigorous scientific backing, actionable insights, and proven return on investment.

I liked it so much I invested in it myself. The results speak for themselves. We've helped organisations across diverse industries achieve a 300% improvement in identifying future top performers and a 47% reduction in staff turnover. That's the power of using data-driven insights to build a winning team. At Great People Inside, we're committed to building long-term partnerships with our partners and our clients.

We work collaboratively to understand your unique needs and tailor our solutions accordingly. It's all about empowering you to make confident people decisions that fuel your organisation's success.

Email today for your free trial https://greatpeopleinside.com/australia/free-trial/

I recently joined Bobby's Business Club.

It's like stepping into a powerhouse of professionalism, interaction, and efficiency tailored for business owners.

Gone are the awkward networking events. Members are welcoming knowledgeable and supportive

There are some great member perks too, like posting parties, exclusive discounts, and networking opportunities.

My first impressions? Outstanding.

Hi, I'm Peter Rea part-owner of Boomering Inc. offering simple and smart offshoring solutions by providing you access to the exceptional talents available in the Philippines.

Last year, Boomering was proudly recognised by Asia Business Outlook as a force to be reckoned with in the Philippines BPO arena. With just over 400 staff we are confident in our ability to offer our exceptional service to entrepreneurs and small businesses, whilst also having the capacity to fulfil the larger needs and requirements of medium-sized businesses.

We listen! It’s essential that we understand exactly what kind of support you want. We are not in the business of explaining what you need, our expertise lies in understanding what assistance you want to get you focused on your business and not feel buried inside it. We offer a very holistic service at Boomering keeping it super simple for the benefit of the client and cutting through the confusing terminologies and unnecessary jargon often used by other BPOs.

All our systems and processes are adaptable providing an individual service to each client and their business culture, flexing to fit their wants and their requirements, offering out-of-the-box solutions if needed and entertaining changes where we can. We use transparency to build trust and genuine long-term relationships with our partners especially when it comes to quoting and invoicing for our services.

There are no frivolous expenses or ‘markups’ because every client can clearly see the precise and necessary financial costs involved in operating their offshore team and each expense is plainly explained.

Moving into the future we will continually look to improve and establish systems that allow flexible environments so we can focus on offering simple and smart offshoring solutions that are adapted to each client as we scale, no matter what their size.

Book a call today!

Often I hear that small business owners can view life coaching as a non-essential expense instead choosing to invest funds in areas that directly impact revenue, profits, and operational efficiencies.

A counsellor has asked me how - as a life coach - I can help someone if I am not actually helping them directly with their business?

All these points are valid and completely understandable.

Here is my perspective.

I am a small business owner. I am also a mother, a wife, a friend, a sister, an aunty, a cousin, a mentor, a volunteer, a……etc. I wear many hats, but like you, I am a human being.

Small business owners are human beings who have experienced a range of life events that shape your behaviour, beliefs, reactions, and overall approach to life and business. The thoughts and emotions you carry, such as self-doubt, second-guessing decisions, or feeling inadequate, can have a huge impact on your business outcomes.

This is where, as a life coach, I support you. I do not pretend to be the expert in your business, because guess what? You are.

As a Certified Life Coach and qualified CPA, with an extensive corporate background I support you to rediscover your passion and purpose and true self. I assist you to redefine your boundaries and values, to build self-awareness of the blocks that hinder progress and provide support on how you can overcome them.

By exploring the underlying beliefs and emotions, you can gain clarity and release what holds you back, allowing you to take meaningful action for your business towards long-term success.

So when you find yourself asking - should I invest in a life coach? Book a free call with me to find out.

To your growth!

Caryn White

Starting out as an entrepreneur is like stepping into a mine field, except instead of bombs, you have self-proclaimed marketing experts yelling at you to "niche down" or else you'll fail faster than a cheetah chasing a sloth.

They want you to know your ideal customer better than they know themselves, down to what they have for breakfast. Like seriously, how am I supposed to know what Karen from accounting eats before work? But I tried to follow their advice, soaking up every free "how to find your niche" training like a sponge, only to end up more confused, overwhelmed, and fearful.

I finally found some relief in calling myself a Self-Love Coach, but apparently, that didn't sell according to the business coaches I worked with to help me build my business. So I changed my niche to Body Love, and then Relationships, but still no clients. It was like a game of niche roulette, and I was losing big time.

Eventually, I had enough and decided to let go.

Let go of the desperation to create a box for my coaching.

Let go of the fear of not finding THE NICHE.

Let go of the expectations that finding a niche would make life easier.

And then, when I least expected it, I had a shower thought. All of the tools I use as a coach could help women in the bedroom too! And just like that, I became Anna Thellmann "Your Relationship Mentor" , Sexual Intimacy Coach. It was like a golden cage had been opened, and I was finally free to be myself and help women get their orgasm back.

Who knew that finding your niche could be as easy as finding your orgasm?

Book your Consultation today!

Do you ‘Overthink’ and Procrastinate?

Overthinking can become an obstacle to success.

It can hold you back from making sound and productive decisions.

Einstein said. “We cannot solve problems with the same thinking we used to create them”

We don’t accept responsibility for our role in the creation or extension of our problems. We don’t take ownership and this can block our ability to resolve the issue. That is often when the ‘overthinking’ comes into it. We try to justify why we have chosen a certain path toward our desired outcome.

How often have you indulged yourself in overthinking a project or even a simple task? The path of procrastination. Many of us choose to participate in this time-wasting and frustrating behaviour without even consciously realising it.

Why is it that we second-guess ourselves?

Is it a need for perfectionism? Judgment around our results? Concern for what others think? Possibly all these things, but that uncertainty can really hold you back and stop the creative flow. Some amazing ideas and results have come from people making a start.

So, consider each time you procrastinate about making that final decision or taking that step forward. Consider what you and others may be missing out on. Let go of thinking that the time needs to be right, or you have to be certain that every detail is perfect.

Some of the most amazing inventions and breakthroughs humanity has achieved have been through taking that first step. Experimenting. Making a start.

Certainly, do your preparation, your research and put in the work needed but then move on it. Make it happen.

It’s like stepping out of a maze and exploring the wider world. The possibilities. The potential. What’s stopping you?

Contact me for an obligation-free strategy session to discuss your biggest challenge.

Suzanne Glendenning

Our mission is to simplify the often-complex process of insurance and focus on client outcomes rather than promises.

To deliver these outcomes, we understand that we must not only sell a promise; but also deliver on that promise with real benefits to our clients. It is our commitment to delivering on that promise that guides everything we do.

We are committed to putting the right processes in place to ensure that our customers receive coverage that is relevant to their unique situation. We will actively advocate for our clients to ensure that they are provided with protection at the very best possible price. Acting as a trusted advisor, we will show our clients how to self-advocate by guiding them on how to put their best foot forward to obtain coverage that maximizes value for money.

We will manage claims with a focus on our customers' best interests, building trust and understanding through our actions. We show our commitment through actions rather than words, and through actions we will ensure that our clients feel comfortable, confident and valued. Driven by simplicity, our mission is to make protection accessible, instilling confidence and enabling businesses to move forward without hindrance.

At the heart of our motivation to transform insurance is the value of "Simplicity as Strategy." This isn’t just a catchphrase; it's central to making insurance more than an obligation. By celebrating simplicity, we're reshaping insurance to be understandable and approachable. When we say we want to simplify insurance and focus on real outcomes, it’s about ensuring every business has a way to understand protection that's straightforward and meaningful.

Our vision is to remove barriers, pushing our customers forward with clarity and support. This aligns seamlessly with our value of "Knowledge-based Advocacy."

Book a virtual coffee polina.ii-A.com.au

Polina Kesov

In today's fast-paced, digital-first world, meaningful brand communication has become a golden standard that few attain. As businesses grapple with the evolving digital landscape, the quest for authentic, impactful messaging has led to a crowded space where differentiation becomes increasingly challenging. Enter SoulCraft AI, a revolutionary program that promises to rewrite the rules of content creation and brand messaging

The journey kicks off with Session 1, where you're initiated into the world of AI and its synergies with brand alignment. This stage sets you up to understand tools like GPT-4, bridging the gap between AI's capabilities and your brand's core elements.

As you step into Session 2, the focus sharpens on craftsmanship and consistency. Here, you're not just drafting a blog or a social post; you're actively engaging in an exercise of brand reflection. The session brings you tools and techniques for evaluating and fine-tuning content, ensuring that your messages resonate deeply with your core values.

By the time you reach Session 3, you're fully prepared to put this reflective content into practical use. This session is your toolkit for real-world applications, covering everything from implementing AI-generated strategies to understanding platform-specific best practices. Whether it's brainstorming topics with AI or tailoring messages for different audiences, this stage ensures that your brand message is not just seen but genuinely felt by your target market.

SoulCraft AI is more than just a program; it's a transformative journey that elevates your brand messaging from mere noise to a compelling reflection of your unique identity. As you navigate through its structured sessions, what you gain is not just the know-how of creating content but the skill to ensure that every message stands out as a true reflection of your brand's essence.

Book a call Today with Adam Walsh to find out how SoulCraft AI can help you: https://calendly.com/bizualizewithadam/clarity

In the heart of just about every business owner I meet, beats the vision of their business not only thriving, but also granting the freedom to savour life's precious moments.

Yet, just as often, I see that dream get clouded by the day-to-day grind of lead generation and the pressure of business development activities in search of new clients, more clients, market presence and growth.

Here is where I see business passion… becoming a prison, when not nurtured by robust systems.

So what are the solutions?

Well there are many but one that I see as vital, is your marketing strategy and the systems that sit behind that.

When your marketing systems are designed with leverage, automations and your clients at their very centre & core, you can enjoy what I call a sustainable ‘Client Flow Engine?’.

Your Client Flow Engine? are the systems that act as the silent engine, of getting more leads & clients… not by pushing out additional sweat & work, but by layering a Client Centric approach to all your marketing and by leveraging automation.

In my view, a robust marketing system and Client Flow Engine? aren't mere tools… they are your workers. They work tirelessly behind the scenes, generating leads, pre-selling your services & products and securing clients… freeing you up to enjoy your life beyond your business.

But as you know, it's not just about the freedom of time. It's also about the resilience of your business.

When life, the economy or an unexpected or unpleasant event throws its curveball—as it inevitably does—a well-oiled marketing system can be the difference between a temporary setback, surviving and thriving… or a devastating blow to your cash flow.

Guess what! We love building resilient marketing strategies & engines for service-based businesses.

Nomiki Georgiadis

Making the Most of your Website.

Is your website optimised for your growth goals? Does it drive new enquiry, engage with visitors, capture their details?

Here are 5 things your website must have to integrate with and support your marketing strategy:

?? Analytics and tracking must be installed. Analytics and tracking tools are essential for monitoring the performance of your website and most importantly measuring the effectiveness of your marketing efforts and how users are travelling through the website. The results can help you adjust your marketing strategy and make changes to the website to ensure you are capturing the data from all your visitors.

?? Clear and concise messaging. Your website should have a clear and concise message that explains what your business offers and how it can help potential customers. If a user comes to the site and is not able to clearly identify what it is you do on the first page, it is likely they may simply go back to their google search results and click the next link down. Don’t use too many words and utilise explanatory images and video if you can.

?? User-friendly design. A user-friendly website design is essential for ensuring that visitors can navigate your site easily and find the information they are looking for. Analyse the user experience, present information in a way that is easily understood by your target market, speak in their ‘language’. Ensure your images have descriptors and Alt tags. Use tool tips on your links and buttons. Elements like these help people navigate the site if they are visually impaired or disabled.

?? Optimised for search engines. Search Engine Optimisation (SEO) is important for making sure that your website ranks well in search engines. It is a must have! This includes optimising your website's content, metadata, and structure to make it easy for search engines to crawl and index. Also regularly uploading new content and optimising it to keywords that match your services and products but also that there is actual search for.

?? Strong calls to action. Your website should have clear calls to action (CTAs) that encourage visitors to take specific action, such as making a purchase, filling in a form or signing up for a newsletter. If a user’s attention is not captured by your call to action, or someone is unsure of where to go next, you may be losing potential customers. Share useful tips and downloadable tools to ensure repeat visitation.

Connect with me on LinkedIn

Jane Toohey

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