Big News, Bold Ideas, Fresh Perspectives, and More
Welcome to our new edition!
This month, we bring you news about our global rebranding, industry recognition, fresh perspectives shaping our journey ahead, and a glimpse into all that we do at Bounteous!
Missed our last newsletter? Catch up on our latest milestones and insights here.
Company Updates
Bounteous Rebrands to Bounteous Globally
It has been one year since our merger, and we are celebrating the success from 2024 that brought us industry recognition, numerous highlights, and new ways to deliver lasting value to our customers. We have now unified under the Bounteous brand name globally while continuing to be known as Bounteous x Accolite in India. This evolution strengthens our commitment to co-innovation to drive value, improve customer experience, achieve operational efficiencies, and drive lasting value for our clients.
Bounteous Recognized in Customer Analytics Landscape Report
We have been included in Forrester 's “The Customer Analytics Service Providers Landscape, Q1 2025” report, highlighting our expertise as a customer analytics service provider with an industry focus on financial services, retail, and healthcare across EMEA and North America. This recognition validates our leadership in leveraging data-driven strategies to optimize customer engagement and drive business outcomes.
Recent Insights & Thought Leadership
1. Unlocking AI's Potential in Banking: We explore how AI is revolutionizing customer engagement in banking. Despite its promise, many banks still fall short of delivering truly personalized experiences. By shifting from generic segmentation to real-time, context-driven interactions, financial institutions can forge meaningful connections with their customers.
AI can respond to real-time contextual triggers, predict customer intent, and deliver adaptive messaging. These capabilities, among others, empower banks to create lasting and personalized relationships.
2. Personalization Best Practices in Finance to Foster Trust and Loyalty: Beyond AI's role in customer engagement, financial institutions must rethink how they create adaptive personalization strategies to build long-term trust and loyalty. A blend of AI and human oversight, combined with dynamic customer profiles and behavioral segmentation, can help bridge the personalization gap and create more meaningful experiences.
3. Empowering Data Platforms with GenAI: In our recent roundtable in India, “Empowering Data Platforms with GenAI: Crafting Agentic, Actionable Insights,” we had participation from leading global business leaders and executives in the financial services and telecom sectors to discuss the power of agentic AI. The session explored how agentic AI can help organizations build agents for business processes and how GCCs are evolving into innovation hubs.
4. Monetizing 5G Network Infrastructure: Our recent webinar explored the massive opportunities 5G technology offers telecommunications companies looking to monetize their network infrastructure investments, along with innovative approaches to drive sustainable growth in an increasingly competitive market.
Watch the webinar recap to gain insights into the challenges and strategies shaping 5G monetization.
Taking this further, Sanjeev Kumar , our EVP for Telecom, Media & Technology explores innovative strategies and business models for unlocking new revenue streams in the evolving 5G ecosystem.
5. Five Trends Poised to Shape the Future of Digital Experiences in 2025: Consumers have become the new influencers, and brands must prioritize personalization and emotional connections to stay relevant. Our EVP, Experience Innovation, Michael Mayton talks about five key trends that can inspire behavioral change, build loyalty, and drive satisfaction in his latest article for Retail TouchPoints . Discover actionable insights on strengthening consumer relationships through thoughtful personalization, emotional engagement, and emerging technologies.
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6. The Future of Loyalty: Emotional Connections, Gamification & Personalization: Loyalty programs are shifting away from traditional rewards to focus on emotional connections, personalization, and gamification. We are actively engaging in these conversations, sharing insights on how brands can deepen customer loyalty. Ellen Green our VP, Loyalty Strategy, shared her thoughts in Loyalty360 ’s latest feature on how partnerships, gamification, and personalized experiences transform brand loyalty. She also discussed how brands can nurture?stronger customer connections and build lasting retention as we move into 2025.
Ellen also appeared in Annex Cloud 's Restaurant Loyalty Playbook exploring how brands are moving beyond traditional spend-based rewards. She highlighted the shift toward value-driven benefits like exclusive access and personalized experiences, aiming to create deeper customer relationships through smarter segmentation and engagement.
In Loyalty360 ’s Executive Perspectives series, our Lead Strategist Kristen Schrenkeisen joined industry leaders to discuss how brands can use transactional data, behavioral insights, and AI-driven segmentation to connect with high-value customers —a key theme explored throughout the series. This edition focuses on best practices for segmenting and engaging these valuable customers, emphasizing the importance of data-driven strategies for tailored experiences.
Community & Culture
Adobe Experience League Community Member of the Year: Satheeskanna Krishnan , our Lead Architect, has been named a 2024 Adobe Experience League Community Member of the Year for his contributions to Adobe Journey Optimizer.
Celebrating Together: Our teams across our APAC Collaboration Centers came together to celebrate Lohri, Makar Sankranti, and Republic Day, strengthening bonds and honoring traditions. These gatherings reflect our culture of unity and collaboration.
Events and Highlights
1. Revolutionizing Competitive Insights in BFS with Agentic AI – February 27, 2025
Join us for this insightful webinar exploring how Agentic AI is transforming competitive intelligence in the banking and financial services sector, driving smarter decision-making and strategic advantages.
2. Entrepreneur Tech & Innovation Summit (ETIS) – February 28, 2025 We are participating in this premier industry conference, where Priyank Kapadia , our Field CTO, Data & AI, will join a distinguished panel to discuss AI-driven skill development and its future implications.
Explore what’s coming up!
Want to know more?
We would love to hear your thoughts. If you have any feedback, comments, or are curious about how we can assist you in achieving your innovation goals, please reach out to us at [email protected].
For more info about us, visit www.bounteous.com.