Big mistake, FAQs and GA4 readiness

We’re kicking this?issue?off with one of my biggest professional mistakes, why FAQs should still exist and report on GA4 webinar this morning.

???Biz Tip: Stop Pretending

One of the biggest mistakes I’ve made in my professional career is "Pretending I’ve Been There"

Years ago, if I were in rooms with people WAY more successful than me, instead of asking for help or asking important detailed questions, I’d just act like I was in a similar situation or was getting similar results.

After a particularly rough quarter, I shared with a peer that I was having?issues?growing part of the business and he said something that stopped me in my tracks:

"I would have never known you were having that?issue"

He went on to explain how to solve my problem.

If you’re lucky enough to be in the room with people who have been there…be sure to ask them how they did it. Don’t try to fit in by pretending you’re like them. You aren’t.

?Marketing Tip: FAQs are still a useful conversion element!??

I saw someone share their general disdain for FAQs on LinkedIn the other day - mostly about how the questions aren’t helpful and we should just stop using FAQs.?

While I agree that most FAQs are less the questions our visitors are asking but are the questions we HOPE they asked. I don’t agree that we should do away with FAQs altogether.

FAQs are a great way to catch visitors who are actively searching or scanning for a specific answer. Sure, this should be handled in the copy on your site but you shouldn’t force your visitor to read through your "narrative journey" to know your return policy.

Keep your FAQs helpful and make sure you’re posting questions your visitors actually ask!

???May Webinar: GA4 transition readiness and process

I am thrilled at the attendance, and response to my webinar this morning. 296 registered and 95 attended which is about 1% of just over 11K blink subscribers. Very pleased by the turnout and engagement. In addition to comparing UA and GA4, we covered a transition plan, and a 46-point functional checklist to enable a seamless transition.

Till next week ??

Avi Kumar | Chief Wizard @ InvisiblePPC

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