The Big LIE about Paper Too Many Designers Are Falling For
Does this sound familiar? "My client doesn't have much of a budget. Just put it on a number two sheet."
If you've uttered these words, you are buying into the lie.
What most designers don’t realize is that they’re giving up way too much for little to no real impact on the budget.
I spent over a decade working for paper suppliers, if there’s one thing I know it’s paper and wholesale pricing.
And even if I didn't "know" paper, I know the difference between mediocre and memorable print results. Guess what? So do your clients.
To get the unfiltered truth about paper pricing and learn how to take back control of the design process, click here.
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8 年This may have been true 20 years ago, but not today. Unless you tell your client about the paper and its importance, they don't care and neither does the public. The days of people holding and admiring a nicely printed piece are gone. We are left with only a handful of older people who still admire paper and craftmanship in a print job.