The Big Guide to Getting More Customers from Google: Easy Steps for Small Business Owners

Hello there! Today, we're diving into a super important topic: how to make more people buy your stuff when they search on Google. This might sound a bit techy, but don't worry—I'm here to make it as easy as a walk in the park. Let's call it the "Get More Customers Adventure!"

Meet Your Customers

Picture this: People are looking for things on the internet, and you want them to find you. So, who are these people? Well, some are just checking things out (we call them researchers), some are trying to decide what to buy (we'll call them choosers), and some are super ready to buy but need a little push (let's call them almost-buyers). Got it? Great!

The Remarketing Magic

Now, let's talk about something cool called "remarketing." It's like leaving a little trail of breadcrumbs so that when someone visits your website and decides not to buy just yet, you can remind them later. Ever looked at a pair of shoes online and then, surprise! they follow you around on other websites? That's remarketing doing its magic.

So, for the researchers out there, we want to tag them with our magical pixels. No, it's not like Harry Potter. These pixels help us remember who's interested in our stuff. Later, when they're ready to buy, we can show them new and exciting things and convince them to choose us.

Be the Expert

Imagine being the go-to person for advice. We want to be like the superhero of information—people trust us and look up to us. How? By creating really helpful and smart content. Let's call it "thought leadership content." We want to answer every question our customers might have. If they trust us, they might buy from us when the time is right.

Let's say you sell something complicated, like a super-techy gadget. Write blogs, make videos, and share all your wisdom. Be the superhero of knowledge! When people think, "Hmm, who knows their stuff?" they'll think of you.

Making Choices Easy

Now, let's talk about the choosers. These are the people in the middle—they're not just looking; they're comparing options. Imagine someone wanting to buy a new phone but not sure which one. That's where we come in!

Instead of just sending them to a boring product page, show them how things work. If it's a phone, make videos showing its features. Explain in simple words why yours is the best choice. People love seeing things before they buy. Make choosing you a no-brainer!

Friendly Help for Almost-Buyers

Uh-oh! Some people are so close to buying but something's holding them back. Let's be detectives and figure out what that is. Two options here:

Chat with your Customers

Ever seen a pop-up on a website asking if you need help? That's like having a friendly assistant ready to answer questions. Use this to find out what's stopping them from hitting the "Buy Now" button.

Find Out Why They're Leaving

Imagine someone putting things in their online cart but then leaving without buying. We can pop up a little message, like, "Hey, did something go wrong?" and ask them nicely why they didn't buy. This way, we can fix the problem and make them come back!

The Price Tag Dilemma

Okay, some folks might think our stuff is too pricey. We need to tackle this head-on. Two strategies:

Trust Builders

Ever seen those logos on a website showing where the company got featured? It's like a gold star saying, "Hey, we're trustworthy!" We can get mentioned in cool places too—industry websites, magazines, you name it. People trust us more, and conversions go up!

Show the Value

Sometimes, people think something's too expensive because they don't see the value. Let's show them! If we're selling a super useful tool, explain how it's a game-changer. Throw in a money-back guarantee, share positive reviews, and teach them why quality beats discounts. Price issues, be gone!

Be the Problem Solver

Last stop: helping folks who are unsure if our product is the answer to their problems. Imagine someone eyeing a cool gadget but wondering, "Will it fit? Will it solve my problem?" Time to guide them.

Create cool demonstrations and guides. If it's a gadget, show how it fits and works. Add FAQs (Frequently Asked Questions) to answer everything. Make it crystal clear what they're getting. For local businesses, if you can't help, send them to someone who can, and maybe earn a little something for being helpful.

Conclusion:

And that's the end of our big adventure! We learned how to make people from Google into our happy customers. It's like being a helpful guide, understanding what they need, and making everything simple and fun. So, get ready for the exciting journey of getting more customers! Thanks for joining the adventure. Let's keep making people happy and turning them into customers. Happy converting!

FAQS:

1. What is SEO, and why do I need it for my business?

• Answer: SEO helps more people find your website on Google. When your site is easy to find, more people can learn about your business and become customers.

2. How does remarketing help me sell more?

• Answer: Remarketing is like a friendly reminder for people who visited your website. It shows them ads on other websites or social media, bringing them back to your site and encouraging them to buy.

3. What's the difference between research and mid-funnel in SEO?

• Answer: Research is when people are exploring and not ready to buy. Provide helpful info and use tools like remarketing. Mid-funnel is when they're comparing options. Show them why your product is the best with engaging content like videos and guides.

4. How can I find out why people leave my website without buying?

• Answer: Use chat features for instant help and ask with a friendly pop-up message. This helps you understand concerns and fix any issues stopping them from buying.

5. Why is trust important for my online business?

• Answer: Trust is like a secret sauce. When people trust your brand, they're more likely to buy. Positive reviews, money-back guarantees, and being mentioned in cool places (PR) help build trust.