?? Big GTM bets to make in 2024 - December Newsletter
Hi there,
As we stand on the cusp of 2024, the marketing landscape is evolving at an unprecedented pace. 2023 brought with it a whirlwind of changes, from the further proliferation of digital channels to ever-shifting buyer preferences. With every new year, marketers face fresh challenges and opportunities, and the coming year promises to be no different.
What big bets are you making in 2024? I’m not just talking about minor tweaks to your marketing strategy—what are the significant gambits that demand attention and action? Armed with year-over-year research data from thousands of B2B buyers, here are my predictions for big bets marketers should make in 2024:
Best,
Allyson Havener
Senior Vice President of Marketing and Community
???Buyer Intelligence Unlocked: Unveiling TrustRadius’ 2023 Innovations, Integrations, and Partnerships
Thursday, December 14, at 12:00 pm ET, discover how TrustRadius evolved from the ultimate B2B decisioning platform to unveiling powerful integrations, partnerships, and features—redefining how vendors can go to market and reach today’s buyers.
Leading the chat on ways vendors can leverage these powerful new tools will be TrustRadius’ Matt Stanley, Director of Product Management, and Grace Wells, Director of Product and Customer Marketing.
Highlights include:
Zoho increases ?? time on page by more than 2.5x with TrustQuotes for Web
Zoho for Enterprise wanted to increase brand awareness and preference among enterprise buyers and improve visibility and SEO KPIs for their Zoho CRM and Zoho Analytics products.
To do this, Zoho partnered with TrustRadius to create custom questions for their enterprise users to answer in reviews, which highlighted their differentiators. The reviews were collected through various marketing channels and then syndicated on the Zoho for Enterprise homepage using the TrustQuotes for Web widget.
The results?
?? [On Demand] Understanding Today’s B2B Tech Buyer With Whistic
What do you get when you put two powerhouse professionals together like Jake Bernardes, Vice President of Security and IT at Whistic, and Megan Headley, Vice President of Research at TrustRadius?
You get real insights backed by buyer research data on why providing security documentation earlier in the decisioning process is critical. Watch the replay to find out how you can accelerate deal cycles by 30%.
Wow the crowd at your next SKO with buyer-backed research data from TrustRadius ??
Positioning customer voice as a GTM strategy aligns with buyer expectations we uncovered in our 2023 B2B Buying Disconnect Report research.
领英推荐
As a leading business driver in 2024, we’ve made it easy for you to lead with customer voice and buyer data during your upcoming sales kick-off (SKO). You can now effortlessly arm your teams with stats, charts, and year-over-year comparisons of B2B buying trends from our report and media kit.?
Bringing you 2023’s ? Best of the Best ?
2023 has been chock full of insightful interviews, LinkedIn Live events, product releases, buyer research data, and more. To help you sift through all we’ve done to elevate B2B buying trends, we’ve curated a list of the “Best of the Best” that you’ll want to watch (at least once).
Review Sites: The Good, the Bad, and the Ugly With Joe Kevens
Joe Kevens, Founder of B2B SaaS Reviews, gets interviewed by Allyson Havener, Senior Vice President of Marketing and Community at TrustRadius on the broader disconnect between vendors and buyers. Learn the true preferences of B2B technology buyers, explore the realities of review sites, and build a strategy.
Prove It or Lose It: Thriving in a Self-Serve Economy
Adjust your marketing strategies to make a buyer’s short list using the buyer trends, data, and opportunities we uncovered in the 2023 B2B Buying Disconnect Report, as discussed by our Vice President of Research, Megan Headley, and Jim Habig, Vice President of Marketing at LinkedIn, in this one-on-one session.
Generate Demand With Customer Reviews and Downstream Intent Data
Catch the replay of a boot camp session led by LinkedIn’s Liz Demers, and our Director of Product Management, Matt Stanley, as they uncover how companies leverage TrustRadius products and integrations to harness customer voice, drive predictable pipeline, and enhance campaign effectiveness.
Generating Demand with Reviews
Rowan Tonkin of Planful, Rebecca Stone of Cisco, and our Senior Vice President of Marketing and Community, Allyson Havener, discuss Cisco's holistic C-suite approach in marketing, Planful's adaptation to the golden age of CFO tech, and the pivotal role of customer voice and product demos in providing up front product details for buyers.
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