The Big Five: 18 Jan 2023
Hi there, welcome to Hivebreed's B5, helping you keep up with the latest stories and news!?
We know how difficult it is to stay updated with all the changes in the marketing world.?
That’s why we spend several hours each week collecting the most interesting and informative content to provide you with the latest information on the marketing industry.?
Read below our weekly pick.?
Enjoy.?
AI’s breakout year
Open AI is the creator of ChatGPT, a language-generating tool that mimics human conversation and can generate code, poetry, movie scripts, and legal documents at a speed that could blow people's minds.?
And what has brought ChatGPT into the marketing arena?? The new ad from Ryan Reynold’s company “Mint Mobile” was partially scripted by this AI model. The AI comeback offers fresh ideas, new solutions and renews human creativity.??
See below one of the predictions of AI potential growth in 2023 by Greg Brockman, one of Open AI co-founders:
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Chex Mix ft Sir Mix-A-Lot
The return of bagel chips to Chex Mix has launched with a remix of Sir Mix-A-Lot’s hit song “Baby Got Back” as “Bagel Is Back”. The new version of the 1992 original song includes lyrics based on Chex Mix and bagel chips, while the video is a remake of the original video clip.?
Listen here to “Bagel is Back”.
PepsiCo veteran enters Burger King as CMO
Patrick (Pat) O’Toole most recently CMO at Mountain Drew (PepsiCo’s brand) will undertake duties as a CMO at Burger King from February 6th. The most significant marketing goals that O’Toole has to reach are to help grow traffic, increase sales and enhance the continuing improvements on the guest experience chain. Read more about it here.?
Meta’s new ads algorithm?
Meta introduces a new system for addressing algorithm ads bias. Using algorithms that might display ads based on characteristics legally protected by the Fair Housing Act (FHA), like sex, race, and ethnicity, the organisation engaged in discrimination. Learn more here.
Launching a new product in the Cyprus market
Want to know how to launch an international brand in Cyprus? Read our latest case study on how we investigated and validated the demand for bringing Quinola to Cyprus.