Big Data is reinventing our society

Today, business decisions depend on high-performance analytics, provided by big data-driven technology. Big data takes into account people's behaviour rather than beliefs. Alex Pentland, a well-known data scientist, says, "Big data collects the little data crumbs you leave behind when you move around the world".

These ‘data crumbs’ can be what you post on Facebook, what you search on your browser, the kind of mobile apps you use and more. Looking at data crumbs has given us a new outlook. It is revolutionizing the way we do everything. So how is big data actually changing society?Enhancement in Business Model

A big way in which big data is a revolutionising society is by causing businesses to re-invent their business models. For example, today smartphone and other digital technologies allow healthcare organizations to let their physicians monitor patient health attributes from afar. These health attributes can be blood pressure or general tests. The doctor can access health notes at any time of the day to successfully monitor the patient’s condition. This completely changes much of the doctor-patient business model. Now, the patient needs to see the doctor less frequently. Also, patient data is not being held hostage by a third party that may or may not allow the patient to access their own data when they want.Changes in Marketing

SEO has become widely adopted as an online marketing strategy because of its effectiveness. Now even smaller businesses in addition to big businesses can have a large market reach. Even start-ups can choose digital marketing strategies to rise above the clutter of peers.Onward to Automation

Researchers predict that big data will bring 4.4 million jobs globally. But, big data is also the cause of replacement of humans in certain positions. Big data is introducing a new way of doing things to the entire world. For many companies, automated virtual assistants have replaced human beings. Between complicated algorithms and analytics used over the years, companies have been able to design bots that even have a human touch. Think Siri.Media Ease

Streaming video and music is only getting better, with big data at the helm. Several years ago, you would have to cram in front of your tiny laptop screen in order to watch a video on Netflix. Now, Netflix has a million competitors, and consumers are able to watch on their tablets, smartphones, and even Smart TVs. Big data is certainly making our lives easier. In every field and aspect, big data is bringing more convenience and simplicity to our lives, completely reinventing society from the ground up. Do you want to read more about big data and how you can implement it in your own organisation?