Big Data doesn't have to be scary

Unfortunately, the phrase “big data” has been used to spook or intimidate farmers to the point where they’re afraid to use data at all on the farm. We at IntelliFarms believe that data will be imperative to keep farms viable and independent in this increasingly complex world, especially as we work to feed more and more people every day. Instead of being intimidated by data, we believe farmers should feel educated and empowered by it. But a lot of that comes down to trusting the data, how it's gathered and who has access to it. My latest post talks about how demanding transparency and then working to understand the security and safety of data is key to harnessing its power and putting it to work for the farm. Read more about my perspective here: https://intellifarms.com/news/view/9/big-data-less-scary-when-security-and-transparency-are-present