Big Data Doesn’t Have to Be a Big Commitment

Over the past few years, I've noticed that more and more of my clients call up asking to help them prepare for an unexpected meeting invitation with a strategically critical retailer. Face-to-face time with your buyer is rare and precious, so it’s understandable that you want to make the most of it.

If you are one of the big players, there is most likely a team of category analysts helping you turn EPOS into actionable insight on a daily basis.  So, if a buyer throws you a curve ball, you are well equipped to handle anything that comes your way. Big guys invest big bucks in big data because it has become the new competitive advantage.  But what if you are a new start-up with great potential and big ambitions, but with limited time and resources? Or maybe you would like to test the waters before making any long term commitments?  Does that sound familiar?

This is where IRI comes in. In only a couple of days, we can equip you with a great snapshot of the market and highlight key trends that are affecting your category’s performance. This will allow you to minimise risks, help unearth new opportunities and make better informed decisions about your company’s future. And the best part – there’s no need to sign up to an ongoing subscription!

Still reading and interested? Awesome! Then feel free to get in touch and have a chat about how IRI can take your business to the next level. And remember, big data doesn't have to be a big commitment!

 Ruta

07770 577428