Big Data, Bigger Marketing
Big Data is defined as extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
For marketers, Big Data means big strides, big success, and big money. Big data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis.
The amount of data that’s being created and stored on a global level is almost inconceivable, and it just keeps growing. That means there’s even more potential to glean key insights from business information – yet only a small percentage of data is actually analyzed.
When we hear the term "Big Data" it is a term that is always constantly evolving and changing. In fact, when you search for the term on the internet, about 266 million results appear. This video by Forbes, explains to us what the term Big Data really means.
If used correctly, Big Data can be the next big step for your business. It can give you a variety of insights that target audiences.
3 ways that Big Data can help make an impact for your company is by:
- Customer engagement.
- Customer retention and loyalty.
- Marketing optimization/performance.
Perhaps the most beneficial way this can be done is by using Facebook Power Editor. Through this application, users can create an ad specific to help grow your business and target your audience to their exact needs.
Creating an ad through Facebook Power Editor can be done in these 7 simple steps:
- The first step in creating a Facebook Ad is to first log in to your Facebook account. On the right side of the toolbar, next to your profile will be a drop down arrow. Click on that, and then click "Create Ads" under the drop down menu.
2. The second step is to choose your marketing objective for your ad.
3. Next, you can edit the Campaign Name for your ad, and then click "Create Ad Account."
4. Verify that your information is correct, including your country, currency and time zone.
5. Next, you can narrow down your audience by its location. For example, let's say we are trying to reach a particular group of people in and near Oxford, MS. You can specifically add that place to target your specific audience.
6. You can narrow your audience even further by targeting other areas such as age, gender, and language. You can also target by adding demographics, interests or behaviors for your specific audience.
7. Finally, the Facebook Power Editor targets your audience size and tells you if it is specific, defined, or broad. It also tells you the total size and the Estimated Daily Results Reach.
Now you are all ready to go! For more about Big Data, check out these articles below: