Big Data Analytics
Big data?analytics is the often complex process of examining?big data?to uncover information -- such as hidden patterns, correlations, market trends and customer preferences -- that can help organizations make informed business decisions.
On a broad scale,?data analytics?technologies and techniques give organizations a way to analyze data sets and gather new information. Business intelligence (BI) queries answer basic questions about business operations and performance.
Big data analytics is a?form of advanced analytics, which involve complex applications with elements such as predictive models, statistical algorithms and what-if analysis powered by analytics systems.
Why is big data analytics important?
Organizations can use?big data analytics systems and software to make data-driven decisions?that can improve business-related outcomes. The benefits may include more effective marketing, new revenue opportunities, customer personalization and improved operational efficiency. With an effective strategy,?these benefits can provide competitive advantages over rivals.