The Big Chair Brings All the Kids to the Pool at Champions Run

Champions Run in Omaha, NE, is not your average country club. The staff plans outrageous and fun things and wants members and guests to have an enjoyable, memorable member experience, which led to the Big Chair.

“We wanted to create a big chair that you see in the beach towns in Florida and Key West,” revealed Ben Lorenzen , the club’s creative director and director of aquatics and fitness. “We wanted a wow factor when people came to the pool. We also wanted a place to snap pictures so members and guests could show their followers they were at Champions Run.

“The club was tagged over 1,500 times by members and their guests in the big chair the first summer it was here.”

Located at the entrance of the aquatics facility, the Big Chair is the first thing you see. Constructed and painted by Champions Run staff members, the Big Chair is made of wood, stands about eight feet tall, and is painted with the Kraken and aloha background.

“This is a project any club can take on. It’s super easy to do and pays dividends. It’s easy organic marketing because people want to take their photo in the big chair and share it on their social media platforms,” Lorenzen continued.

Members and guests enjoy having a place to memorialize their time spent at Champions Run in the summer. It’s the photo op of Champions Run, but the kids also love to hang out because it fits multiple kids.

“The Big Chair is a staple of Champions Run!” chimed Lorenzen. “If you’re a club member, chances are you have taken a family photo in the big chair and will cherish that memory forever! Aloha!”