Big Buy-In for Big Ideas
Contentive
Contentive connects your brand with over 1M professionals providing B2B Marketing at scale
It’s a new year, and the big ideas are flowing—but let’s be real, selling those ideas to senior execs? That’s the tricky part.?
?Turning your creative vision into action isn’t just about great marketing strategies—it’s about getting everyone on board. This week’s Five at 5 is here to help you take those brilliant ideas from the whiteboard to reality. From learning how to gain buy-in to mastering the psychology behind iconic brand strategies, we’ve got the tools, tips, and insights to help you make 2025 the year your ideas take off.
1. Tools we Love
Unbounce
Unbounce is the ultimate landing page builder for B2B marketers who want to turn more clicks into customers. With drag-and-drop simplicity, AI-powered insights, and built-in optimisation tools, it’s never been easier to create high-converting landing pages, pop-ups, and sticky bars. Whether you're driving traffic to your latest campaign or capturing leads, Unbounce can help!
2.?What Are We Watching?
Cracking the Code on Marketing Psychology
Adam Erhart unpacks the psychology behind turning the "unwanted" into the iconic. Using Red Bull as a case study, he explores how guerrilla marketing, social proof, and brand storytelling transformed an unpopular drink into a global phenomenon.?
3. What Are We Reading?
How to Get Buy-In From Top Marketing Leaders
Struggling to get your big marketing ideas off the ground? HubSpot ’s guide dives into actionable strategies for securing leadership buy-in. From crafting data-driven pitches to aligning proposals with business goals, this resource is packed with tips to help marketers communicate their vision.
领英推荐
4. What Are We Listening To?
How to Get Leaders to LOVE Your B2B Marketing Strategy
And if that read didn't motivate you enough - you can listen to the final episode of the B2B Breakthrough Academy series by the B2B Marketing Gap Podcast to learn how to bridge the divide between your brilliant marketing strategy and leadership approval.?
5. 101 on B2B Marketing
Are Subscription Models Reaching Their Limit?
Subscription models have been a go-to strategy for businesses, but is their dominance fading? This ClickZ.com article explores the challenges of subscription fatigue, evolving consumer expectations, and how businesses can innovate to stay ahead.
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Contentive is a B2B brand awareness and brand-building company and media owner of the sites The CFO, Accountancy Age, The Global Treasurer, &?Bobsguide. At Contentive, we provide direct access to?dynamic, niche?communities across various finance sectors, connecting brands with the audiences that matter most to them.