THE “BIG BOY SH*T” BUSINESS

Kevin Rogers and I have a funny relationship.

He’s my business partner, but he’s also my coach.

While he used to coach me exclusively on MY business...

Now he also coaches me on being his business partner, where I run HIS business like it was MY business...

We're special like that, but somehow it works. (Mostly because Kevin is extremely patient with all my “quick start” madness).

When I first went "all in" with Copy Chief, I fell into the classic freelancer trap where you push back all the stuff you want to do for your own business to make more room for 'client work.'

I spent most of my time and energy on all the exciting things we're building at Copy Chief (Including the new-and-improved beefed-up version of our Accelerator mastermind program).

I'm pretty competitive – even with myself.

Since stepping in as the "Integrator" to Kevin's "Visionary" at Copy Chief, my skill set has evolved dramatically.

I'm taking bigger leaps in my own learning, making bigger decisions, taking bigger risks, and having bigger swings from "I'm on top of the world" to "What the fook am I doing"

Over the past few years we've...

...Created The Freelancer's Journey to help creatives build thriving careers...

...Launched and scaled our Escape Velocity coaching program for new freelancers...

...Built scalable evergreen programs with high-level front-end funnels…

... Grew our tiny, scrappy team to almost 25 talented specialists (and then streamlined again after we realized we wanted a more tight-knit team)...

...Created our Training Suite membership for anyone who just wants to get great training...

...Launched and grown our invite-only Accelerator mastermind program…

... Streamlined our operations so all of us are working LESS while producing even MORE value for our members (and most importantly, stopped passing around what we endearingly refer to as the "giant ball of overwhelm")?

...And torn down and rebuilt Copy Chief from the inside out – launching a streamlined new job board, community forum, training dashboard, and the entire back-end "machine" that makes it all work. (Stay tuned for a shiny new website to match!)...

And we did it all during a global pandemic which caused massive shifts in the marketing industry and forced us to pivot quickly and stay at the top of our game.

Not to mention all the stuff I've worked on outside of Copy Chief this past year.

Growing my Advertorial Course and copywriting templates, helping Henry Bingaman retire from an A-LIST “done for you” copywriting career, launched the Business of Writing podcast with Laura Gale, co-hosted the Titanides Literary Salons with Marcella Allison, and more.

I'm not tootin' my own horn here. The point is... I'm learning SO MUCH about SO MUCH every single day!

Each of these things comes with their own unique opportunities and challenges.... and certainly a multitude of hard-knocks lessons.

What I'm learning, experiencing, and teaching every single day has grown far beyond advertorial pre-sale pages.

My own personal challenges now revolve around things like...

Becoming a better leader and coach...

Learning how to motivate and manage a team...

Streamlining operations...

Finding and fixing holes in our funnels...

Increasing bottom-line profits...

Customer retention and reducing the dreaded "churn"...

Scaling our traffic...

Making more space for my "Visionary" to think so he can lead us to an exciting new future (next level baby!)...

So if you want to continue learning about advertorials – I'll still share everything I learn out in the field as I continue to test and explore...

But from now on, I'd like to also take you along on this crazy journey I'm on as I help true visionaries bring their ideas to life.

I want to share all the ups and downs of running an 8-figure business, hiring a team, helping everyone stay sane, scaling our offers, learning how to give up control, streamlining systems and processes, empowering those around me to take ownership of their role, and helping everyone I support live in their 'zone of genius' so we can all rise together.

And you can get all the training and resources you need in my Advertorial 101 Course or in the many articles I have on my website.

But if you want to ride along on that journey with me, then subscribe to my email list so that you can be the first to hear my stories.