THE BIG BANF THEORY vs GAME OF THRONES
So it’s Monday morning. On the drive into work, the morning show on the radio is all about talking about the finale of Game of Thrones. You’ve never seen an episode so you’re clueless to what they are saying or not saying due to spoilers. So you punch in another radio station. “What the...?!” They’re chatting about how people are going to be calling into work sick because they were up late for the finale of Thrones. “Have I missed something?”
You get to work, and your coworkers are all there, There’s no one is in the kitchen saying, “Can you believe what happened last night?” You feel better not missing anything.
I feel ya. The only thing I knew about GoT is that a cup of Starbucks was accidentally left on the table while the cast was shooting a scene. And I don’t have any close friends who have seen the 8 season series. (Watch. I’ll have a friend call me and say, “Hey! I watched it!”)
Sunday night’s Game of Thrones finale had 12.5 million viewers. Which is pretty good for HBO. Which explains one reason why most of our friends have never watched it. We’re not paying for HBO. Heck, most of us have dropped cable all together.
But compare the Thrones ratings to the finale of The Big Bang Theory last Thursday night on CBS. The network show that lasted 12 years had 18 million viewers. “BAZINGA!” And apparently unlike GoT fans, those who were invested in TBBT were extremely happy how it ended. Many expressed how they even cried with the final scene of Big Bang’s prequel, Young Sheldon. I will again admit, I did. Plus you and your friends were probably philosophical about your love for family and friends.
But one thing you most likely didn’t hear on your drive to work, was the morning show on the radio spending a large part of their conversations about the longest running (multi-camera) sitcom of all time. (Watch. I’ll have a friend of mine who does mornings call me and say, “Hey! We talked about!”)
So why is that? Why were we in radio all over Game of Thrones and not Big Bang Theory?
I ask myself the same question. How did we miss that more people watched and talked about the finale of The Big Bang Theory than Game of Thrones?
How did we miss a local story over a national event? How is it that we’re talking about what Kim Kardashian wore again, and not see that a kid at the elementary school down the street has been wearing the same worn-out, out grown shoes for over a year. (“Whoa! Mav3rick! Slow down there! Thought you were talking about something as insignificant as a TV show!”)
Sorry. My point is, know your audience. Be relatable. Don’t miss out on what they are talking about.