The Big 50

The Big 50

THINK (Get your brain juices flowing)

Why do we cook bacon and bake cookies?


TIP (helpful little dabs of information)

The unexamined life is not worth living. - Emerson.

Go and dig into getting to know yourself. Getting to know others. There is power in knowledge. There is greater power in wisdom. Knowledge is what you know; wisdom is what you use of what you know. - Frank Keck


TIDBIT (short stories of interest)

In 2003, I signed up for and took a marketing class in San Diego. One of the exercises they had us do was write down 50 words describing ourselves. I found this to be very enlightening. What 50 would you select? They gave us a list from which to pull. And off we went, looking down the list. It was like being at a buffet, all you can eat, or in this case, all you can identify with. If you are honest, you will have some positive and some not-so-positive. It helps you to take a bit of inventory. After I got my 50, we were to then narrow it down to about 5 words we could use to describe ourselves for our marketing. I changed it up a bit and turned it into a values exercise. Start with 20 and narrow it down to 3. I also took my 50 words and put them into a SWOT worksheet. Which words that describe me are strengths, which were weaknesses, which were opportunities, and which were threats? There was so much I learned about myself from one simple exercise. Get to know yourself; write out your 50. Put them into a SWOT analysis. Then go create the life you want!


TOOL (to help you improve your communication skills)

The Big 50. If you want to know a customer, a prospect, heck, even someone you want to date, or someone you are involved with, or even yourself, the Big 50 helps you to get to know them much better. The concept is simple. Write down 50 things that you want to know about this person. From demographics, where are they from, etc., to what are some of their favorite things, what are their pet peeves?

For professional relationships, make sure you have three columns.

1. Personal

2. Operational

3. Financial

You have the flexibility to come up with your list of 50 things. Now you can focus more on discovering things that will empower your relationship.

The concept of this exercise comes from Harvey Mackay, the Mackay 66.


HMMM... (interesting facts to ponder)

If you describe something as indescribable, haven’t you already described it?


RESOURCES

How every child can thrive by five

by Molly Wright

The Mackay 66

by Harvey Mackay

Kris Walters

Coach | Strategist | Ops Leader | I use strategic & inspiring leadership to develop talent and drive sustainable growth

2 个月

Really love this exercise Frank! I'm sold out on the value of self-reflection and, after reading through your exercise, I'm excited to use this new approach a few times this week - starting with a personal relationship this weekend. Thanks for sharing!

回复
Jeff King

President at Transmuto, Inc.

2 个月

Compelling exercise. Knowing ourselves more accurately is huge and empowers us to know others more accurately.

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