The big 5 content types for lead generation

What is a lead magnet? - Let's say it's your first touchpoint for your ideal customers, where you solve and provide immense value upfront to get their contact information ( email, phone number ).

According to Optinmonster; A lead magnet is a free resource that attracts potential customers for your niche to click on.

By using this free content, visitors are more likely to sign up for your email list and eventually become paying customers.

Here are some numbers to consider on lead generation;

• 61% of marketers rank lead generation as the number one challenge - Hubspot.
• Content marketing generates 3X more leads than outbound marketing at less than half the cost. - Demand Metric
• 62% of B2B businesses leverage strategic landing pages for lead generation. - Marketo

The lessons for the above statistics on lead generation are;

a. Thorough research to understand which lead magnets to present to customers.

b. Which channels to place to place them in.

c. Crafting compelling copy that converts.

If you are already running some lead magnets for your SaaS Start-up, they may not be optimal for the following reasons;

-Too promotional when what the prospective customer really needs is value.

-Promising general knowledge rather than hitting the specific results they are looking for.

-Wrong content formatting that your prospects would not generally prefer.

-Not promoting your lead magnet through the right channels.

Brand Strategy

Lead generation content as a Pre-Purchase move for your SaaS branding. -Providing value and building authority.

More Examples by Optinimonster, and in case you missed on The Clock Model Pre-Purchase.

NOTE: Your brand messaging has to be echoed across every lead magnet you intend to use.

Content Strategy

Search Intent for your SEO

A recent post by Google on ' How Search Intent is redefining marketing channel ' indicates satisfying search intent as their #1 goal.

Also known as User Intent, it follows into four categories.

Some of the best practices for search intent include:

• Use keywords with multiple intents.
• Answer navigational queries
• Optimize commercial pages.
• Look at 'People also ask'

Be The First 40 for the upcoming SEO Content Strategy Ebook

Write SaaS Copy

A lead magnet that converts

Here are the steps for Creating Desire.

Step 1; Give a solution of step one of the whole problem

Step 2; Diagnose the whole problem

Step 3; Give the what but sell the how

Step 4; Give a Free sample.

Book of the Day

How do you generate quality leads? - Grab a copy for yourself.

They Ask, You Answer by Marcus Sheridan has some insights writing content that gets you leads;

1. Pay attention to the problems facing your product and talk about them honestly.
2. Stop avoiding pricing cost content for fear of competition.
3. Embrace unbiased reviews for content that educate your customers
4. Become a curator of reviews and best-in-class products or services in your space without playing favorites.

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More like self-promotion - Be the First 40

Have a happy Tuesday

Learn & Grow

Okerosi Davis