The Big 3

Welcome back to The?Big 3 newsletter, which gives?3 clear, simple, and powerful ideas every fortnight. It shouldn't take more than a few minutes to read but will give you more than a week's worth of insight. For those of you utilising LinkedIn, I want this to be the most valuable email in your inbox.

So here goes - 1 big?piece of advice for LinkedIn, 1 question to help you level up your business and 1 idea from a business icon.

BIG ADVICE

SHAKE UP YOUR HEADLINE

There are lots of different ways to prepare your headlines, but today we’re looking at a more playful technique to make your headline stand out.

Add some personality!If you feel your headline is stale, shake it up by adopting (and adapting) these examples:

NAME | The friendly accountant minimising your tax liability | Introvert in an extraverted industry

NAME | On the lookout for daring thinkers to shake up the fintech industry

NAME |? I help people land premium roles without compromising their credibility

You get the idea - relaxing the rules of headline writing is the fastest way to stand out in a sea of buzzwords.?

BIG QUESTION

HAVE YOU ESTABLISHED A MINIMUM LEVEL OF ENGAGEMENT?

I was alarmed recently when speaking to another professional, who said they had not established a minimum level of engagement. A minimum level of engagement is the lowest amount of money for you to start a contract.

This could be ￡500, ￡10,000 - whatever makes sense for your business. However, having a minimum level of engagement established can enable you to qualify potential leads much faster and become less flexible on your pricing.

It also gives you a strong position in negotiating new contracts, when you can make your MLE clear in advance, and ensure you are negotiating up, rather than down.

BIG IDEA

“The greatest thing in this world is not so much where we stand as in what direction we are moving.”

― Johann Wolfgang von Goethe

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