The Big 3 - Let's break the ice

The Big 3 - 31st Aug, 2023

The?Big 3 newsletter gives?3 clear, simple, and powerful ideas every fortnight. It shouldn't take more than a few minutes to read but will give you more than a week's worth of insight. For those of you utilising LinkedIn, I want this to be the most valuable email in your inbox.?

So here goes - 1 big?piece of advice for LinkedIn, 1 question to help you level up your business and 1 idea from a business icon.?

BIG ADVICE

POST IDEA: HI, MY NAME IS

We’ve all been to networking events with icebreakers that make everyone feel deeply uncomfortable. However, they also work. Sometimes the simple act of introducing yourself is the key to opening a thousand more fruitful conversations. One post that can be extremely effective is a simple introduction. I call it a ‘LinkedIntro’ (and I didn’t even need Chat GPT to come up with that;))

E.g. It’s #LinkedIntro day! So, hi, my name is Mel and I am happy to get carried away talking about LinkedIn and the way it can help businesses reach more potential clients and find people their next role. By way of a snippet of background info, I used to be lawyer and lived for many years in Geneva.??

I’m currently looking to connect ?? with xxxxxxx and would be happy to introduce you to anyone in my network who you think would be valuable to you. I purposely leave my connections visible to all - there’s enough business to go around!?

Please do post your introduction in the comments, along with what you’re looking to learn or who you want to meet! This is a simple, engaging post designed to lean into the social factor of LinkedIn - which at any one time is a networking event with thousands of people standing around the edge, shuffling their feet, wondering who to speak to first. Make it easy for them - lead the way.?

BIG QUESTION

ARE YOU OVERCOMPLICATING THINGS??

Years ago, Sainsbury’s needed to increase their recurring revenue and called in an ad agency to come up with a campaign that would entice new shoppers into their supermarket.

They thought they wanted to see billboards, witty slogans, TV ads - but great ad agencies are there to solve a problem and they found a much better solution.

They realised that whilst the amount Sainsbury’s wanted to increase their revenue by was significant - it was actually only a few pence more, per week, from a percentage of their regular shoppers.

Instead of bringing in millions in new spend, they simply needed to encourage current shoppers to spend a few pence extra on their weekly shop. The change? No billboards. No TV ads. Just an adjustment to the position of a few items that made them more convenient as shoppers moved around the store.

We often over-complicate things - looking for huge, sweeping changes when what might be needed, instead, is a little nudge.

Look at your business and ask yourself, what problem are you trying to solve?

Now, spend a few minutes today looking for the simplest solution. You might be surprised to find that when you think a problem is complex, you only look for complicated solutions, but when you see a problem as simple, you find a simple solution is at hand.?

BIG IDEA

‘Most economic problems are marketing problems in disguise’

Rory Sutherland

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The Link Tank?? is live and people are downloading their done-for-you templates and resources so do feel free to go into the resource bank and see what you need…