?? BIG 3 DIGITAL REVERSALS

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?? BIG 3 DIGITAL REVERSALS

??? One of the 60 well-proven #Forecasting #Principles (detailed in in my last book “THINK FUTURE”) is that "digitization reverses all processes." There are no exceptions to this rule.

? Check out THINK FUTURE: https://Lnkd.in/g_SVVBV

??? That phenomenon will continue to drive various mega trends in 2023+, and will evolve and manifest in what I call the #QAIMETA Revolution to 2030, especially in the Metaverse component.

??? In terms of #business, this is bringing 3 major shake-ups. Are you ready for them?

?? 1. EMPLOYEE WORKPLACE SHAKE-UP

??? What I call the "Web Lifestyle" is killing lifelong careers.

??? A lifelong 40-year career with the same firm to get a gold watch is long-since over.

??? Now, the "Great Resignation" and "WFH" of 2021 are the final proof that people want to do what will best satisfy their personal life purpose, in the way they want to do it.

??? This is also mainly due to another reversal. In the digital age, you do not need to physically "go" to work; it comes to you, anyplace, anytime, in a #Metaverse mixed reality (#MR).

??? And #employees want Life-Work Integration, not Work-Life Balance (another reversal). Life purpose comes first!

??? And this in an environment of DEIB (Diversity, Equity, Inclusion, and Belonging) and CSER (Corporate Social and Environmental Responsibility).

??? #Employers must embrace this new reality into their own #purpose and #culture if they want genuine employee engagement and loyalty.

??? Oh, and vacant #office #buildings must be converted into multi-use facilities, including apartments, service offices, hotel floors, and shops.

?? 2. CONSUMER MARKETING SHAKE-UP

??? Favorites products always get replaced sooner or later. So does how we shop for them. Embrace this reality.

??? #Amazon knows you better than you know yourself. AI Recommendations are killing #brand favorites.  

??? Similarly, in the Metaverse, consumer content will kill Ad Agency creative. #Advertising is based on creating the myth and then the reality.

??? But now, consumers create the #brand reality with their own content and expectations of the brand. They define the brand and its tagline. Indeed, they "own" the brand, not you.

??? As such, all #advertising is in fact wasted time and money. Similarly, 1:1 consumer "pull" continues to kill mass market product "push."

??? Digital Ad Blockers will prevail, and pay-wall media will collapse as fast as print media has collapsed.

??? #Digital #consumers want a "wow" digital experience (#CX) that caters to their personal tastes, not what some brand wants to ram down their throat.

??? And, yes, any remaining shopping #malls must be converted into immersive Disneyesque multi-use facilities.

?? 3. DIGITAL BUSINESS SHAKE-UP

??? In tune with the above reversals, what I call #Digital #Ecosystem #Platforms (#DEPs) kill obsolete hierarchic companies.

??? Again, since digitization reverses all processes, the #Stakeholder community increasingly controls the business and the larger economy.

• #Consumers own brands, not companies.
• #Employees own companies, not the employers.

??? Successful company cultures are a rich blend of Employee Experience (#EX) and Consumer Experience (#CX) that drives superior results with Stakeholder purpose.

??? Winning companies use AI to DigiTransform (#DX) themselves into vibrant multi-partner #DEPs.

??? Companies such as #Amazon, #Alibaba, and #Alphabet will dominate their industry and the global #QAIMETA economy.

?? IN SUM

??? Successful companies will embrace these Digital Reversals. Those which fail to do so will continuously fall behind and will die as the #QAIMETA Revolution unfolds.

??? Are you #QAIMETA ready? Every business needs a composite QAIMETA triad strategy.

??? Message me for a free initial consultation on your QAIMETA options:

? Quantum Computing Strategy

? AI Digi-Transform Strategy

? Metaverse Strategy

??? In any customized format for:

? Boardroom or CSuite #Briefing

? Employee Culture #Seminar

? Motivational #Keynote Speech.

??? NOTE: If you introduce me to others who might benefit from the above, I offer a generous Referral Fee. Ask me.

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? Please check out my Website at www.QAIMETA.net