BidSwitch and Native.ad partner to enable Programmatic Buying of Native Inventory for the Hispanic market

03/07/2017

Miami, FL, March 7, 2017 – Native.ad, leading Native SSP for the Hispanic market, today announced a partnership with BidSwitch, a unique, one-to-many point of integration that connects platforms in the global programmatic ecosystem, with over 250 supply and demand technology partners. BidSwitch strategically selects supply partners to optimize around buyer needs, particularly with respect to emerging media and global reach. As part of the deal, BidSwitch buyers will receive seamless access to Native.ad high quality native mobile and desktop organic ad inventory, enabling smarter, more efficient programmatic native marketing campaigns. In addition, Native.ad publishers will benefit through increased exposure to more buyers on the BidSwitch platform.

Marketers will be able to access Native.ad supply via DSP connected to BidSwitch, companies that are already integrated with BidSwitch can easily add Native.ad inventory by “Flipping the BidSwitch,” logging in and “Requesting Connection” to Native.ad.

About Native.ad

Native.ad is the Native SSP for the Hispanic market. Native.ad offers publishers an easy-to-use solution which enables native premium inventory creation like editorial content. Native.ad helps brands to tell their stories and engage with people. We offer all native inventory through its programmatic sell side platform.

The company was founded in 2013 and has offices in Madrid, Mexico D.F., Bogotá, Buenos Aires and Miami. Visit Native.ad at www.native.ad.

About BidSwitch

BidSwitch operates as an infrastructure-level “Switch”, providing an efficient and transparent way for programmatic technology platforms to access media at scale. BidSwitch is focused on helping programmatic technology companies overcome increasing marketplace complexity, technical inefficiencies and connectivity at scale. Today, BidSwitch connects more than 250 supply and demand technology partners globally to trade media across the display, mobile, native, video and TV ecosystems — all via a single standardized integration.