Biden’s Campaign Is on TikTok, Meta started labelling AI-generated images, Bluesky is finally open to the public - no invite needed and More

Firstly, ?? Exciting News for Brands in the Creator Economy! ??

Owning creator outreach for more than 150 CE companies (including JellySmack, Discord and Pearpop) and converting more than 70K creators only demonstrate that our new offering is a no-brainer - and compared to selling to creators, it’s a walk in the park.

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We're now offering tailor-made solutions for generating high-performance TikTok & Instagram ads through UGC!

Showcasing our scale & capabilities, we produced ~15K posts for ByteDance’s Lemon8 in both the US & UK, and we generated interest from ~2000 creators and shortlisted & onboarded 66 creators (avg size - TikTok: 490K, YouTube: 40K, Instagram: 40K ) to produce 1320 video questions in 2 months for Etermax’s Trivia Crack!

Why us?

1. Access to 100M creators worldwide (then shortlisted, authentic & vetted creators only)
2. Dedicated tech-powered team of 5 (managed service end to end)
3. Expertise in maximizing reach, engagement, and leveraging social listening for performance tracking
4. Strategic content guidance, A/B/C/D testing, TikTok Spark Ads authorization and 100% usage rights.
5. A track record of boosting ROI and CTR, increasing organic traffic and significantly lowering CPI for mobile apps/games!?

Interested in learning more about our performance UGC at scale? Feel free to DM/email? Bobby? ([email protected])

Now News:

President Biden’s Campaign Is on TikTok

Despite security warnings and a ban on TikTok on US government phones, President Joe Biden's campaign has launched a TikTok account, "@bidenhq," aiming to connect with “young” voters. As the creator economy thrives on platforms like TikTok, Biden's leap into the TikTok arena underscores the power of meeting audiences where they are – even amidst controversy.

Meta start labeling AI-generated images?

Meta is now labelling AI-created images on Facebook, Instagram, and Threads to increase transparency. They're working on making sure users know when they're seeing content made by AI, a step towards clearer and more honest social media usage.

Bluesky is finally open to the public - no invite is needed

Bluesky, backed by Twitter co-founder Jack Dorsey, is now open to everyone. It's a new social network that's similar to Twitter but operates on a decentralized system, giving users more control. Bluesky aims to compete with other big social media platforms and promises a user-friendly experience.

Disney Buys $1.5 Billion Stake in Epic Games to Create 'Expansive' Universe Within Fortnite

Disney invested $1.5 billion in Epic Games to create a new experience within Fortnite, merging Disney's characters and stories with the game. This big move is all about creating a unique space where fans can play and connect with Disney in new ways.

The Coca-Cola Co. launched a drink that can only be bought on TikTok

Coca-Cola is releasing a new drink, Happy Tears Zero Sugar, that you can only buy on TikTok. This marketing strategy is designed to engage directly with the platform's youthful audience, showing how brands are finding innovative ways to connect with consumers on social media.

And just like that, you're done in a flash ?

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