BIC can be Orange or Cristal, but the AHUs are OCRAM.

BIC can be Orange or Cristal, but the AHUs are OCRAM.

Whether in an Orange or Crystal version, memories of generations over the last 70 years were written with a BIC pen. Few small everyday objects have achieved the status of works of art, but the famous BIC Cristal is on display at the MoMA of New York or the Georges Pompidou, in Paris.

BIC's ball pen history has started with an innovative vision: to create a simple and affordable ball pen writing tool, and address the fundamental need to write, both fast and smooth. The BIC would lend each person the ability to express themselves at their own pace in a low-priced, Cristal clear pen with its unmistakable blue-coloured cap.

"Few small everyday objects have achieved the status of works of art...
BIC's ball pen history has started with an innovative vision: to create a simple and affordable ball pen writing tool, and address the fundamental need to write, both fast and smooth."

But what does BIC have to do with OCRAM? More precisely, with OCRAM’s Air Handling Units - AHU?

AHUs are great innovative devices designed to be efficient. But OCRAM's team of engineers would not hesitate to identify the machine depicted in the photo as a true masterpiece of their air handling art.

The AHUs, however, are not intended as objects for exhibition but as modular devices to exert an effect and dominate the air we breathe. And therefore these become essential objects for the well-being of the occupants and the health of all the buildings - museums included and BIC’s facilities, where the company produces an array of well-known products, like the BIC lighters and shavers.

"OCRAM's team of engineers would not hesitate to identify the machine depicted in the photo as a true masterpiece of their air handling art."

One of those facilities in France is equipped with three OCRAM’s Eurovent Certified Air Handling Units, each delivering 35,000 square meters of air per hour. The devices contain G4 filtration level mixing boxes, as well as water heating batteries.

N?o foi fornecido texto alternativo para esta imagem

Each AHU comes with a powerful blue, IE3 ZAbluefin Motor, from ZIEHL-ABEGG with bionic features to achieve perfect acoustics and continuous and efficient airflow.


These simple, practical, and bluish toned Air Handling Units also lend each person the ability to live, think, and remain productive while breathing good quality, fresh air at their own pace.


Philip Charter

?? Writing for ?itcoin leaders & companies (check my 'proof of words') | ?? Full-time Author, Editor & Ghostwriter | ?????? Part-time cat herder

3 年

Good old BIC. Interesting case study, Sara.

要查看或添加评论,请登录

Sara Rodrigues的更多文章

社区洞察

其他会员也浏览了