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Bhuvenesh Gupta
Digital Marketing Manager | Managing Strategy & Campaign Management have been working on Govt Projects and Corporates as Communications(IEC)/Media Specialist.
Q2 is running on, this is what you need to correct on your store if you want to sell your products more and more...
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Customers tend to leave if your website loads slowly. Ensure that your online store loads fast. Use Google PageSpeed Insights to identify factors that cause slowdowns and make the necessary improvements.
If you use Shopify, the causes might be:
1. You use poorly coded themes
2. You use poorly coded apps or too many apps;
3. The media files are too big.
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Make your Add-to-Cart button stand out by placing it prominently. Create a header at the top of the page with a universal coupon code and an expiration date to create a sense of urgency and drive purchases. Consider using pop-ups to boost conversions.
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As customers cannot physically experience your products, high-quality images are vital. Use high-resolution images and strive for uniqueness to differentiate yourself from the competition. You can source such images by asking your suppliers and customers or ordering a sample for photography purposes.
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Craft compelling product descriptions by understanding your target audience and their desires. Highlight the benefits of your products and use powerful and sensory words to make an impact.
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Answer all potential customer questions on your product pages. In addition to the product description, include details such as estimated arrival dates, shipping policy, returns and refunds policy, warranty information, and a Q&A section. Display any relevant prizes or certificates to instill confidence in customers. Use tabs or videos to enhance the user experience.
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Keep your top menu clean and simple, avoiding excessive links that may distract potential customers from making a purchase. Display categories and subcategories for easy navigation.
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Reviews and social proof enhance your business's credibility and increase conversions. Utilize Shopify's free app, Product Reviews, to showcase customer reviews. Encourage customers to leave reviews by sending follow-up emails after purchases. This way, you can gather more reviews and social proof.
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Statistics show that a significant percentage of consumers require some form of support when making online purchases. Implement a live chat feature to promptly address customer queries and boost conversion rates.
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Displaying product variants and related items benefits both SEO and upselling efforts. The more products you showcase, the more sales opportunities you create. Consider bundling products to increase the average order value. Additionally, offer free gifts with purchases to entice and convert buyers effectively.
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