BGM Games Industry Media Trends - September 2024

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Welcome to BGM's Games Industry Media Trends!

Games Industry Media Trends analyses monthly media coverage of critical issues shaping the games industry using keyword searches. Our experts regularly select and review these issues to monitor the most prominent topics and trends. This analysis focuses on English-speaking publications, providing an accurate snapshot for users to explore.

Our research offers insight to businesses in the games industry, clarifying shifting trends and providing guidance on the trajectory of given topics.

September 2024 Insights

• September saw a positive uptick in mentions from the majority of topics, with discussions around M&A, ESG and Diversity being the only conversations that have seen a continued decline?
• Despite a small uptick in the number of mentions, AI’s interest has continued to wane in recent months – no doubt driven by the increasing amount of scepticism towards this technology and major brands – such as Nintendo – wanting to ‘buck the trend’ of AI
• Discussions around mental health saw a 30% increase from August. New research highlighted the mental health benefits of games, while a piece focusing on Black Myth: Wukong, highlighting mental health issues in China, became a syndicated issue this month
• Topics around monetisation rose 20% in September from the previous month, driven by increasing conversations around the value of subscription-based gaming services and the growing fatigue that the sector may be experiencing

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