BEZ OBMEZHEN (WITHOUT LIMITS) + SUPERHEROES = FREE PEOPLE

We have been waiting for the realization of this case for two years! And now, despite everything that has happened to us, we are talking about FREE PEOPLE!

BEZ OBMEZHEN (WITHOUT LIMITS) + SUPERHEROES = FREE PEOPLE

In 2020, the Superheroes team with the Ukrainian rock band UNLIMITED began preparations for organizing a large-scale nationwide concert in 100 cities, which was supposed to culminate in a final concert on August 24, 2022, at the Olympic Stadium in Kyiv. Ambitious? - Yes. And that's what brought together quality Ukrainian rock and the digital universe. After all, these two directions truly have no boundaries.

Yes, it was our founder and CEO of Superheroes, Taras Horbul, who came up with the concept of the "Free People" tour at the very first meeting with the band.

This grand event, which carries the most important value - FREEDOM, became our motivation! We started analyzing and searching for the target audience, developing a Customer Journey Map (CJM), strategies, created a website for the tour, planned numerous digital activities, and also searched for tour sponsors and partners! We share all of this in our case study on the website:?https://bit.ly/3PpgCBB

But then the war came... And "Free People" became a song of the unconquered Heroes. To find out how this story ended, read it by following the link!

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