#BeyondCompliance Continues into 2025: A Look Back at AgUnity’s 2024 Journey

As 2024 comes to an end, we’re proud to look back on a year of impactful progress at AgUnity. From empowering over 100,000 smallholder farmers with transformative digital tools to becoming a Certified B Corporation?, we’ve pushed the boundaries of what’s possible in agricultural value chains.

This year brought its share of challenges, but each step strengthened our commitment to making farming more sustainable, equitable, and profitable for those who feed the world. Join us as we explore the milestones, lessons, and innovations that defined 2024—and discover how we’re shaping the future of agriculture in 2025 and beyond.

2024 Highlights

Achieving EUDR Compliance for Smallholder Farmers

This year, we focused on supporting cooperatives to meet #EUDR (European Union Deforestation Regulation) requirements. Through the deployment of our Co-op Manager Platform and its enhanced features in Ethiopia, Tanzania, and Uganda, we’ve empowered smallholder organizations to embark on a transformative digital journey.

Key milestones include:

• Launching the freemium Co-op Manager, now supporting over 100,000 registered farmers.
• Deepening partnerships with organizations like OpenAtlas, integrating remote sensing to enhance compliance capabilities.

Joining the B-Corp Family

In February 2024, AgUnity became a Certified B Corporation?, cementing our commitment as a profit-for-purpose organization. This recognition drives us to balance commercial viability with meaningful social impact, staying true to our vision as social entrepreneurs. Read more here.

Expanding Our Reach

We’ve significantly increased our platform’s footprint:

• 2023: 12,000 farmers supported across 11 cooperatives.
• 2024: over 150,000 farmer records digitized across 173 cooperatives, GPS locations verified, with continued feature enhancements and testing to scale impact.
• Multiple MOUs signed resulting in onboarding the records over an additional 200,000 farmers during the first quarter of 2025.

Innovative Projects

• The rollout of FairInsight, developed for Fairtrade International, helps cooperatives manage and report about premium payment usage, aligning with global Sustainable Development Goals (SDGs).
• In Ghana, our partnership with Wuntira Agribusiness Ventures supports how they aim to empower women and youth Shea farmers, planning to improve market access through digital transformation.

Advocacy and Recognition

• Advocating for Data Sovereignty: We champion farmers’ control over their data, promoting transparency and trust in the agricultural sector.
• Global Recognition: From joining the 2024 GBBC Ambassadors cohort to receiving recognition from partners like OCFCU, our efforts continue to gain international attention.

?? Media Highlights

Here’s a testimonial from the Oromia Coffee Farmers Cooperative Union (OCFCU) highlighting their AgUnity experience. This video sheds light on how digital tools revolutionise their operations and support their members. You can watch the full video to see firsthand the impact AgUnity’s solutions have had on their cooperative:

OCFCU Testimonial for AgUnity

Check out our EUDR information session for Ethiopian exporters on Slideshare. Note that the regulation has evolved, since we know by now that enforcement of EUDR has been postponed by one year until 30 December 2025, but the requirements and challenges remain the same. For all parties involved it is time to act now!

https://www.slideshare.net/slideshow/eudr-info-meeting-ethiopian-coffee-exporters/267228893

The article from the Food Planet Prize highlights AgUnity’s commitment to empowering smallholder farmers through digital technology. Focused on enhancing agricultural value chains in emerging markets, AgUnity implements digital tools to boost productivity, transparency, and income for farmers and their cooperatives. Their approach emphasizes farmer-first strategies that cater to local needs while fostering inclusivity and sustainability, aligning with global efforts to improve food security and economic resilience among underserved communities.

For further details, you can read the full article here.

The challenges facing smallholder farmers are immense, and the scale of the digital transformation required is daunting. This transformation cannot happen farm by farm; it requires a collective approach that begins with aggregation and market access. We need to rethink existing agricultural value chains and innovate them in a systemic way.

Read the full article on PlanetStoryline.

?? Looking Ahead: 2025 and Beyond

As we move into 2025, AgUnity remains steadfast in its mission to digitize agricultural value chains and support compliance with evolving global standards.

Our key priorities for the upcoming year include:

• Enhancing Digital Tools: Refining our Export and Import Manager tools to support commodity exporters and buyers with stringent EUDR compliance requirements.
• Strengthening Partnerships: Expanding collaborations to connect with more global buyers and amplify our ecosystem.
• Educational Initiatives: Working with international organizations like the International Trade Centre (ITC) to provide resources for cooperatives and buyers navigating compliance.

We acknowledge the challenges ahead but are committed to empowering stakeholders across agricultural value chains and building a more sustainable future for smallholder farmers.

?? Join Us on Our Journey

Let’s create a world where smallholder farmers thrive, buyers succeed, and agriculture becomes more equitable and sustainable.

?? Watch our ethos in action: No One Left Behind

?? Partner with us: Contact Us

?? Stay connected with #BeyondCompliance and #AgUnity.

Here’s to a fruitful 2025!

#AgUnity #DigitalTransformation #SustainableAgriculture #ImpactInvesting