Beyond YouTube: How Spotify Video Podcasts Can Boost Your Content Strategy!

Hello World!

In recent years, podcasts have exploded in popularity as a new way to consume audio content. However, as the world continues to shift towards more video-centric platforms, video podcasting has emerged as a new form of content that combines the convenience of podcasts with the visual power of video. One platform that is particularly well-suited for video podcasting is Spotify, which has made significant investments in the format and offers a range of advantages to creators who choose to produce video podcasts.

So, what exactly are video podcasts, and why should creators consider adding them to their content strategy? Video podcasts are simply podcasts that are recorded and published in video format, typically featuring a mix of audio content and visuals such as slides, images, or video clips. This format allows creators to engage their audiences in new ways, using visual aids to illustrate their points or showcase their products. It also makes it easier to repurpose podcast content for use on social media or other video platforms, where visual content tends to perform better than audio-only content.

Advantages of Video Podcasts on Spotify:

If you've already learned how to create a podcast in 3 simple steps, the next logical step is to consider creating a video podcast on Spotify. Doing so can provide a range of benefits.

1. Expanded audience reach: By creating a video podcast, creators can reach a broader audience that includes both audio and video consumers. This can help to attract new listeners and viewers who may not have discovered the content through other means.
2. Diversified revenue streams: A video podcast provides creators with multiple opportunities for monetization, including advertising, sponsorships, merchandise sales, and more. By leveraging these options, creators can diversify their revenue streams and potentially increase their overall earnings.
3. Enhanced engagement and storytelling: Video podcasts provide creators with the opportunity to engage with their audience in new and exciting ways. By incorporating visuals into their storytelling, creators can bring their content to life and enhance their audience's understanding and enjoyment of the subject matter.

Limitations of Relying Solely on YouTube:

Now, don't get me wrong - YouTube is a great platform for video creators. But if you rely solely on it, there are some limitations you should be aware of. For example, YouTube's algorithm changes and demonetization risks can be a real pain in the you-know-what. Plus, with so many other creators on the platform, it can be tough to get noticed and build a loyal following. That's why it's important to diversify your distribution channels and not put all your eggs in one basket.

By leveraging both YouTube and Spotify as distribution channels, creators can enjoy the benefits of both platforms while mitigating the risks of relying solely on one. By using YouTube to create and upload their video podcast content, creators can take advantage of the platform's massive audience and powerful search functionality. Meanwhile, by also publishing their video podcasts on Spotify, creators can tap into a new audience and potentially generate additional revenue. By having both channels working together, creators can expand their reach and attract new listeners and viewers while reducing the risks of being too dependent on a single platform.

For example, popular YouTuber Joe Rogan has found great success by branching out into podcasting and video podcasting on platforms like Spotify. In 2020, Rogan signed a multi-year deal with Spotify to bring his wildly popular podcast, "The Joe Rogan Experience," exclusively to the platform. While the show had previously been available on YouTube, the move to Spotify allowed Rogan to reach new audiences and monetize his content in new ways.

Similarly, YouTuber and Conferensist Marco Montemagno has also found success with his video podcast, "Marco Montemagno - Il Podcast," which is available on both YouTube and Spotify. By making his content available on multiple channels, Montemagno has been able to attract a diverse audience and build a loyal fanbase across platforms.

Other notable examples of YouTubers who have expanded into video podcasting on Spotify is GaryVee. Gary have found success by leveraging the unique advantages of video podcasting, including the ability to reach new audiences and engage with their viewers in new ways with his podcast The GaryVee Audio Experience .

Overall, while YouTube remains a powerful platform for video content, it's important for creators to explore new channels and diversify their content strategy. Video podcasting on platforms like Spotify can offer a range of advantages, from reaching new audiences to monetizing content in new ways. By branching out into new platforms and formats, creators can stay ahead of the curve and continue to grow their brand and their audience.

Tips for Optimizing and Promoting Video Podcasts on Spotify:

1. Optimize your podcast for audio-only listening: Even though you're creating a video podcast, many listeners may choose to listen to your show in audio-only format. Make sure your podcast is optimized for this by ensuring your audio is high-quality and easy to listen to.
2. Create compelling visuals: While your audio content is key, your visuals are also important for attracting new viewers. Make sure your video podcast has a visually interesting set or background, and consider adding graphics or other visual elements to help convey information.
3. Promote your podcast across all channels: Share your content across all of your social media channels, including YouTube, Instagram, Twitter, and Facebook, and encourage your followers to check out your video podcast on Spotify.
4. Collaborate with other creators: Collaborating with other creators is a great way to cross-promote your podcast and reach new audiences. Consider collaborating with other podcasters or YouTubers in your niche, or inviting guests onto your show to help attract new viewers.
5. Engage with your audience: One of the unique advantages of video podcasting is the ability to engage with your audience in real-time. Make sure you're responding to comments and questions from your viewers, and consider incorporating audience feedback into your show.
6. Use SEO best practices: Just like with YouTube videos, optimizing your video podcast for search can help attract new viewers. Use relevant keywords in your titles and descriptions, and consider adding tags to help improve your search visibility.
7. Advertise through Spotify Ads: Another effective way to promote your video podcast on Spotify is by using Spotify's advertising platform. You can create and target ads to reach potential listeners who may be interested in your podcast.

By following these tips, you can help optimize and promote your video podcast on Spotify and attract new viewers to your content.

If you're a creative looking to boost your content strategy with Spotify, don't hesitate to contact me or my team to learn more about how you can launch your first episodes in Spotify and reach listeners around the world!