Beyond Twitch: platforms for gaming marketing
HypeFactory Influencer Marketing & Talent Agency
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This week, the spotlight is on using streaming for brand marketing:
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STREAMING PLATFORMS OVERVIEW
Platforms like websites or apps enable real-time video uploads and viewing, featuring video storage, recording, editing, and interactive elements.?
Businesses use live streaming for better customer engagement and revenue. Professional-grade platforms offer control, customization, and advanced features compared to free platforms.
Here’s Hypefstcory’s top 10 Live Streaming Platforms
Check out our full article for key live streaming processes (Encoding, Transcoding, CDN Distribution, Playback, Compatibility), technologies (RTMP, SRT, and WebRTC), Live-Streaming Services (Monetization option, Customizable video players. Enhanced security, Long-duration streaming, Selecting a Live Streaming Platform) and many others.
FORBES. TOP STREAMING STATISTICS IN 2024
1. Americans spend an average of 3 hours and 9 minutes a day streaming digital media.
This amounts to over 21 hours per week, highlighting the significant role of streaming services in daily life.
2. 99% of U.S. households subscribe to at least one streaming service.
Netflix, Amazon Prime Video, and Apple TV+ are the most popular choices, indicating a shift from traditional TV to streaming.
3. Netflix leads with 260.28 million subscribers worldwide.
The largest share is in Europe, the Middle East, and Africa, followed by the U.S. and Canada.
4. Americans pay an average of $46 a month for streaming services.
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This figure shows the value placed on diverse content, despite the costs.
5. 45% of users canceled a streaming subscription in the past year due to high costs.
This trend highlights the financial sensitivity of consumers towards subscription fees.
Read the full Forbes article for 7 more statistical facts about the streaming industry valued at $544 billion.
THE NEW YORK TIMES. GAMBLING, RISKY PRANKS AND LUCRATIVE CONTRACTS: INSIDE THE STREAMING SITE KICK
“We are very quickly having to adapt what we consider to be above board and where we have to say ‘no,’” said Ed Craven, the chief executive of Kicks Credit Abigail Varney for The New York Times.
Last summer, internet personality Adin Ross broadcasted himself live on Kick, a streaming platform, promising to stream Jake Paul’s boxing match illegally, gambling on Stake, and even hosting controversial figures.?
Kick offers lenient content moderation and attractive financial terms, drawing many from Twitch. It takes only a 5% cut of earnings compared to Twitch’s 50%, and lures streamers with lucrative contracts, backed by Stake, a major online casino.?
While Kick provides a platform for diverse and often controversial content, it faces challenges in content moderation and regulatory compliance. As it grows, Kick continues to attract both mainstream and edgy content creators.
The full article ?? https://www.nytimes.com/2023/12/02/technology/kick-streaming-twitch-gambling.html
4 TYPES OF TWITCH STREAMERS EVERY MARKETER NEED TO KNOW
Twitch is a prime spot for launching influencer marketing campaigns and getting your brand noticed by a massive audience.
But here's the catch: you need to choose the right influencer and streaming category that aligns with your brand's vibe.
Here are 4 types of Twitch streamers in our carousel:
Read in detail about each streamer type in our LinkedIN post.
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