Beyond Square Footage: Investing in Experiences – The Luxury Lifestyle

When it comes to luxury living, it’s not just about how big your home is anymore. People today are looking for homes that offer a whole lifestyle—exclusive experiences, high-end amenities, and that special something that makes everyday living extraordinary.?

The demand for "luxury" homes has skyrocketed. In India, the luxury residential real estate market is projected to expand to USD 38.02 billion by 2024, with luxury homes capturing 21% of the total real estate market.?

As per Economic Times, India's market for luxury homes costing more than Rs 4 crore experienced a strong 27% year-on-year growth in sales in the first half of 2024, with 8,500 units sold. Hyderabad, Mumbai, and Delhi-NCR have been the growth leaders, ensuring that the trend is shifting from just owning property to enjoying a premium lifestyle.

AsmitA India Realty, one of the leading developers in Mira Road, Mumbai, is redefining modern living with its smart real estate project in Naya Nagar – AsmitA Grand Maison. With exclusive wellness amenities such as a fully equipped gym, kid’s swimming pool, and high-end basketball court, the modern luxury lifestyle across Grand Maison is defined by the richness of experiences rather than the size of the space.

How AsmitA India Realty is Redefining Luxury with Premium Amenities

Luxury today is all about the experiences you get in your home. From smart tech to recreational spaces, modern luxury homes offer much more than just comfort. ?

As one of Mumbai's leading developers, we have responded to this demand by incorporating a range of premium amenities in our latest smart home project in Naya Nagar, Mira Road.?

At AsmitA Grand Maison, our 1 & 2 BHK flats are equipped with in-built smart appliances at no additional cost. Residents can enjoy the convenience of smart air conditioners controlled from their phones, smart door locks for enhanced security, and smart dishwashers that simplify their daily routine.?

These features are inclusive of the total price, providing homeowners with a seamless, smart living experience they desire.?

Smart Home Technology for Seamless Living?

Smart home technology has become a cornerstone of today’s luxury lifestyle, especially in India, where the market is experiencing rapid growth.?

According to Statista, the Indian smart home market is projected to reach US$6.5 billion by 2024. The increasing demand for convenience fuels this surge, as homeowners embrace innovations like motion-activated lights, smart thermostats, advanced security systems, and voice-activated assistants to streamline their daily lives.

A recent Redseer Report, titled ‘Unlocking Convenience: The Indian Smart Home Revolution,’ highlights the significant growth of smart home devices in India. Adoption rates are expected to reach 12-15% by 2025 and 25-28% by 2028, fueled by increased internet access, with nearly 55% of the population now online.?

Health, Wellness & The Evolution of Luxury Living

As luxury living continues to evolve, emerging technologies related to health and wellness are becoming essential components that promote well-being and a balanced lifestyle.?

A report by the Global Wellness Institute projects that the wellness real estate market will surpass the trillion-dollar mark by 2028, growing at a rate of 15.8% per year. This trend reflects the priorities of busy millennials who seek environments that align with their everyday work & leisure routines.?

Experience Luxury Living at AsmitA Grand Maison

At AsmitA Grand Maison we understand that luxury living is all about convenience and personalised experiences. With 35+ amenities, life here will be truly grand.?

Our in-house yoga studios, luxe cabanas, private jogging track, and lush green park allow residents to stay fit and relaxed without ever leaving their comfort zone.?

We also offer concierge services just a click away, making life easier with features like online bill payments and visitor management systems. Our MY ASMITA Smart Home app ensures the safety and convenience of our residents 24/7. Whether planning a special event within the community or managing day-to-day tasks, our app is designed to meet the unique needs of each resident, offering a hassle-free lifestyle.

The Future of Luxury Real Estate Landscape

Market Growth?

In India, wealth among high-net-worth individuals (HNWIs) is increasing, which has prompted a rising need for unique and quality living spaces. With a compound annual growth rate (CAGR) of 21.81%, the luxury housing market size is estimated to attain USD 101.92 billion by 2029 from USD 38.02 billion in 2024.

Cities such as Mumbai, Delhi, and Bangalore have seen an upsurge in sales of luxury houses, which form a significant part of the market. If you are considering investing, look for properties in these major cities that offer good opportunities for growth.

Premium Pricing

Prime areas are projected to either maintain or experience an increase in the value of luxury properties; hence, their sales will continue to be stable. This stability arises from limited supply, high construction costs, and exceptional architectural appeal.?

Luxury units accounted for about 18% of total units sold across India’s top seven cities in 2022, which was equivalent to approximately 365,000 housing units available for sale at the time. If you are looking to diversify your portfolio, focus on prime locations to maximise investor returns.

Sustainability and Smart Homes

In line with the trend towards sustainability, eco-friendly materials, energy-efficient systems and smart home technology form an increasing part of affluent property portfolios. Today, buyers are willing to pay more for green buildings and smart homes.?

At AsmitA Grand Maison, sustainable living isn’t just a concept – it’s a way of life. As a sustainable luxury project, we have blended eco-conscious design with modern comfort.?

From solar panel fittings and rainwater harvesting systems to organic waste compositing initiatives and smart lighting fittings, our amenities are geared towards ensuring a greener future for all.?

Younger Buyers

Millennials and younger generations are becoming key players in the luxury market. They prioritise convenience, technology, and a high-quality lifestyle. In India, many luxury homebuyers are under 40, seeking properties close to cultural hubs, top schools, and recreational facilities.?

Investment Appeal

For NRIs, luxury real estate in India is seen as a stable investment. It offers emotional ties to their homeland and the potential for significant capital appreciation.?

A Knight Frank report suggests that 30% of NRIs plan to invest in Indian luxury real estate within the next two years. If you're an NRI, consider properties in growing markets with strong infrastructure and cultural appeal.

Why Homeowners Are Choosing the New Way of Life at AsmitA Grand Maison

In a world where space is limited, is it time to rethink what luxury really means? Could the future of luxury living be more about experiences and services than square footage?

In the past, luxury meant owning a big house, but today, it’s more about the quality of life that a home offers. A report by CUSHMAN & WAKEFIELD, shows that 60% of luxury homebuyers now value amenities and experiences over just having more space. Luxury is no longer about how much space you have but how that space serves you.

But what about the high maintenance costs, inefficient use of space, and lack of personalisation that luxury homes are pestered with??

At AsmitA India Realty, we ensure that buyers are not simply purchasing a house but investing in a lifestyle. The decision to adopt smart living represents a desire for convenience, innovation, and future-proof homes.

Smaller, well-designed spaces with integrated smart technology can reduce maintenance costs and energy use, while personalised features like smart air conditioners, lightning-fast FTTH and smart lighting fixtures make the home feel truly yours. This shift allows homeowners to enjoy a luxurious lifestyle that’s both convenient and sustainable.

Get a Sneak Peak into Luxury Living with AsmitA Grand Maison

AsmitA Grand Maison is redefining the concept of luxury living, by focusing on experiences, sustainability and smart technology besides square footage.?

Our commitment to combining eco-friendly design and modern technology ensures that our residents enjoy a premium lifestyle that is sustainable and future-proof. Whether it's our smart home features, wellness amenities, or the seamless integration of modern comforts, AsmitA Grand Maison is not just a place to live—it's a lifestyle investment.?

We invite you to explore the future of extraordinary living at AsmitA Grand Maison.?