Beyond Service

As a Southerner, I grew up instinctively understanding the difference between service and hospitality.?Hospitality was decidedly the higher value.

And there’s a BIG difference.

Fundraising pundits these days are screeching about “giving service to your donors”.?

It’s the new “thing”.?Like “donor-centered” was a decade ago.

Everyone wants to get the inside track with a donor and let them know how the organization “cares.”?Whatever the hell that is.

Hospitality, however, is something fundamentally different than mere service in seek of a specific response.

If you want a fundraising program that is truly transformative—and transforms your organization in turn—hospitality is what you should be seeking.?Fervently and diligently.

This is what The Eight Principles training does for your organization.?It gives you the tools to create a hospitable organization—and keep it.

1.???For an organization to be hospitable, truly hospitable everyone—all staff, board members, volunteers—must share a mutual understanding of their role in philanthropy.?Donors and would be donors want to know you are on THEIR side.?The Eight Principles interactive training is unmatched in changing attitudes from YOU to THEM.

2.???You must know the difference between service and hospitality.?Service tends to be rigid, mechanical, and “efficient”.?Hospitality, on the other hand is welcoming, warm, helpful, and friendly.?Donors will travel a long way and stay much, much longer when you offer them hospitality.?Hospitality makes a donor feel they are heard, understood, and valued.?Hospitality is the ANTITHESIS of the typical “major gifts moves management” experience.?UGH!

This is where Eight Principles train-the-trainer excels. ?When your staff and board are always seeking to learn, improve and are willing to be taught that’s when personalization soars and your fundraising goes into hyperdrive.

3.???ABCD.? Always Be Connecting the Dots. The organization with true hospitality is “always connecting the dots.”? That is, staff, executives and board members are always looking to establish connections between donors and would-be donors.?Doing this requires EVERYONE to be aware of opportunities and know how they fit into the whole.

Donors love to interact with each other.?And yet ABCD is virtually totally overlooked by nonprofits.

Eight Principles interactive training attunes the members of your organization to this like nothing else.

What are the results??Organizations that do this consistently see fundraising revenue quadruple even quintuple.?That’s 500%.?As in five times. Get it??

4.???A successful nonprofit organization is built from the bottom-up with the leader at the foundation.?Leaders—executives and board members must be totally involved in the fundraising drama.?This, too, is unfortunately all too rare.

It’s usually not because leaders don’t want to be involved, per se.?It’s that they’re unaware how to and so feel awkward or at a loss.?There’s even the age-old fear of “fundraising.”

Here again, The Eight Principles interactive training is created to allow everyone to be involved and enjoy it.

5.???Hospitality isn’t for donors only.?It’s for everyone.?When it’s part of a nonprofit’s DNA, it builds on itself.?Constant cycling to improve.

This is the unique power of The Eight Principles train-the-trainer system.?By using it on-demand with your own staff, it just gets better.?And better.

Here’s a short video on how it works:

Think of the incredible impact such a tool will have in your organization. The quantifiable impact is huge--and that's probably not the most significant.

The best part??It doesn’t take buckets of money to get there.?It’s desire and will.

If you’re a nonprofit executive or fundraiser, schedule a call with me.?It’s complimentary.?Whether or not continuous training is for you, you’ll have a much clearer idea of where you need to go and how to achieve your goals.?

Coaches and consultants this can be of immense benefit to you, as well.

As a coach myself, I feel the pain of coaches and consultants who spend inordinate amounts of effort and time just to get a client to the point where they “get it.”?It’s when that happens a consultant does their best work.

This is where the Eight Principles training platform is used to get your client “there” in record time.?You take everyone from board room to front desk to the same place.

Think about all the time wasted in endless hand holding. For your client. For you.

Clients don’t care how you do it.?They just want results.?If you deliver the culture in record time, you get to your custom work faster.?You serve more clients.?They get faster results.

?Here’s a brief video that explains the advantages for coaches:

Coaches and consultants, let me hear from you. ?Schedule a call and we’ll see if Eight Principles Training is a tool you can use to build your business and serve your clients more effectively while being more productive and growing your business.

Remember, success is a matter of the will.

To Everyone:?My goal is simple.?To show all who really want it the clear, proven path to abundance.?

To Your Fundraising Success,