Beyond the Serious Fa?ade of LinkedIn: FDO's Adaptation.

Me: Are you on LinkedIn?

A: Yes, I signed up some years ago but I hardly open the app.

Me: Why?

A: LinkedIn is too serious for me.

Me: Why did you sign up then?

A: To connect with opportunities and network.

Above is a conversation between two professionals. It always ensue between me and some professionals when they consult me on my branding services or when we engage in "serious" talks.

Are you on LinkedIn? Great!

Then you're probably familiar with its reputation for being the "serious" platform among social media networks.

But, is that a bad thing?

Of course not.

LinkedIn's seriousness isn't a drawback; it's a powerful feature.

Let's explore why LinkedIn's seriousness can be a strength, its benefits, and how you can leverage it to achieve your objectives.

The Serious Side of LinkedIn

LinkedIn's serious tone is one of its defining features. It's where professionals gather to discuss industry trends, share insights, and build meaningful connections. This seriousness is a reflection of the platform's primary purpose – to facilitate professional growth.

Just like most persons here, I signed up on the app after graduation to get job opportunities. I know you were also told to sign up to get a job or some other career opportunities too.

You needed to be seen as being serious, so you reluctantly agreed to join this professional networking platform.

Since you have been there, you found nothing nor did you get your first job off here.

So you decided to ditch it.

Years later, your ears are full of testimonies of how LinkedIn brought life-changing opportunities to professionals you know and you decided to revisit the app.

You probably do not have your emails nor your passwords anymore.

So you downloaded a new one or tried to get back the old one.

You visit here to update your career progress and the likes or/and whenever you need a job change or explore other exciting career opportunities.

Ah aha

Yeah Yeah!

Firstlady, you are right o.

I can relate.

????????

Of course I was like that too, until I understood the app.

You remember how we all rushed down to download Threads on the week it was launched? How many of us are still active on Threads? ?????????? I guess not as much as it was during the first month of sign up.

The feeling of being left behind or missing out will make us do some things.

And I think it is worth staking trillions of dollars on , because ehn, It would yield a High R.O.I.

I know you appreciate the business thought shared in this, You're welcome anyway.

Benefits of LinkedIn's Seriousness:

1. Career Advancement: LinkedIn is a goldmine for job seekers and recruiters. The platform allows you to showcase your skills and experience, making it easier for potential employers to find you. Seriousness here equals career opportunities.
2. Knowledge Sharing: The serious atmosphere on LinkedIn encourages meaningful discussions and knowledge sharing.
3. Borderless Networking: LinkedIn provides a powerful platform to connect with professionals worldwide. These connections can lead to mentorships, partnerships, or collaborations you might not find elsewhere.
4. Powerful Brand Building: Your LinkedIn profile is your professional brand. Taking it seriously by crafting a compelling summary, sharing thought-provoking content, and engaging with others can boost your online presence.
5. Credibility: The serious vibe of LinkedIn extends to the credibility it offers. Recommendations, endorsements, and a well-maintained profile can establish trust among your connections.

Leveraging LinkedIn for Success:

1. Define your objectives and have an effective strategy to achieve your objectives on LinkedIn.
2. Optimize Your Profile: Take the time to complete your profile thoroughly. Use a professional profile picture and write a compelling headline. Highlight your achievements and skills.
3. Stay Active: Share industry-relevant articles, engage in discussions, and post your thoughts. Regular engagement is key to success on LinkedIn. Comment on posts, respond to messages, and share your insights. This not only showcases your expertise but also increases your visibility.
4. Connect Intentionally: Don't just connect with anyone. Connect with people who share similar interests. start meaningful conversations with your connections.
5. Join Groups: Participate in LinkedIn groups related to your profession or interests. You will network and exchange knowledge.

So, why are you on LinkedIn? To connect with opportunities, network, and elevate your professional journey – and LinkedIn's seriousness can help you achieve just that. You need to have a strategy, optimize your profile and stay active to enjoy it on here. LinkedIn is serious, strive to stay active. Remember "Practice isn't the thing you do once you're good. It's the thing you do that makes you good." - Malcolm Gladwell

Which part of this piece resonates with you?

Which point have you tried in the past? Got any opportunity on LinkedIn so far?

I would love to read your contributions in the comment box.

Could you please share with your network if you learnt anything new?

I have more coming, especially on "How to enjoy LinkedIn with all its seriousness as a new member".

Follow me and turn on post notification ??

? Deborah Odeniyi

Branding Firstlady.

PS: I am not a LinkedIn Expert yet. I am writing from my personal experience on here. Hence, It is open for criticism.

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