Beyond Numbers: Angel Investing in People and Ideas

???view teasers for hand-picked deal flow (latest added: 20th Aug 23)???

Angel Investing with Purpose and Precision

Investing in a startup isn’t just about numbers; it's about nurturing dreams and steering visions, and as an angel or HNW investor, you sit at the intersection of those dreams and reality.

As early-stage investors, many of you are business people, ex-founders or have established careers. Unlike professional VCs, you are more likely to be able to (and want to) look inside the mind of a startup founder, appreciate how they think and support them with your own life and business experiences.

The value of this to a founder, alongside cash, is invaluable. Angel/HNW investors can truly be the catalyst that helps launch a successful business.

Invest in People

Invest with conviction, looking at the problem domain, solution and plans. But above all, understand the founding team. If the idea needs to pivot, a good founder can do this. But if the founder is a bad fit, it is harder for them to change.

Founder Friendly

Startup life is a roller-coaster of triumphs and trials. Be the support system, but remember, it's their startup, not yours. Share experiences and gentle advice, not heavy opinions. Be a cheerleader, but let go of any ego. And do not try to micro-manage founders.

Stay Positive

There will be storms, but stay upbeat. Never let your founders doubt your belief in them or their mission.

Be Proactive

Communication is key. Try to get a monthly update, even if it's a quick email or a 20 mins phone call. Never feel like you have got so far behind that you need a big catchup. And if you can proactively offer support or a new contact, don't wait to be asked.

Let Founders Breathe

Try to give founders space, but be there if they need your guidance, without being intrusive. Let them breathe. But sometimes, with so much on their minds, founders will forget you are championing them. So if they've not been in touch for a while, give them a gentle and friendly nudge, and remind them your door is open.

Invest as a Community: Join the?l2o?Investor Network

Are you an experienced or aspiring angel/HNW investor looking to discover hand-picked deals from amazing founders and collaborate in a private investor community? Find out more?or?DM?me today.

Let's help launch great ideas, together!

Steve

About Steve Procter +?l2o?Investor Network

???Steve Procter: as a veteran entrepreneur with 25+ years of running my own tech startups and advising other founders, I am dedicated to supporting l2o?members with a consistent, curated flow of hand-picked opportunities in early-stage UK tech startups* that closely align with your investment aspirations.

???Weekly Discovery: keep an eye on this newsletter for my regular insights on early-stage investing and what I see around me in the pre-seed and seed tech startup world. Plus a regular link to the?teasers for my latest pre-selected startups.

???Join the?l2o?Investor Network: as a seasoned or emerging angel or HNW investor,?l2o?is an exclusive, free, invite-only platform, designed specifically for you.?Learn more?and set up a discovery call with me to discuss?membership.

???In-Depth Investment Insights: as a member, get an inside look at our hand-picked deal flow with deal memos, pitch decks and regular traction updates.

???Collective Intelligence: with?l2o, you retain complete control over your investment decisions, and should any deal catch your eye, you can choose to interact directly with the founders or tap into our private investor community. Here, you have the opportunity to collaborate with like-minded investors, share insights, conduct due diligence, and participate in syndicated investments.

???Become an Angel Scout: not investing? Play an active role instead in expanding the?l2o?network by spreading the word and enjoying part of the success. Connect with me on?LinkedIn?for more information.

*?supporting: UK-based tech startups & founders???pre-seed or seed???SEIS or EIS required???raising upto ￡1m???focus: Saas ? marketplaces ? AI ? software ? digital ? B2B ? B2B2C ? some B2C ? lots more????excluding: hardware ? deeptech ? crypto ? gaming ? biotech ? life sciences ? anything non-tech

Smallprint

DISCLAIMER: Any content in this newsletter or provided through the l2o network that refers to investors or investment opportunities is intended for professional or self-certified sophisticated or high net-worth investors and is for informational purposes only. It should not be used or considered as an offer or solicitation to purchase or sell any securities.

CAPITAL AT RISK: Only invest if you can afford to lose all of your investment. Steve Procter and l2o are unregulated by the FCA. Use of the information in this newsletter or provided through the l2o network and membership of l2o is limited to those who are professional investors or "High Net Worth Individuals" or "Self-Certified Sophisticated Investors" as defined by the Financial Conduct Authority under the Financial Services and Markets Act (2000) "FSMA". High Net Worth Individuals or Self-Certified Sophisticated Investors are exempt from COBS 4.12 Restrictions on the promotion of non-mainstream pooled investments as defined in COBS 4.12.6 and COBS 4.12.8. Investment in early-stage companies is risky and risks include illiquidity, lack of dividends, future dilution and potential loss of capital. Investment in early-stage companies should only be done as part of a diversified portfolio. Reliance on any information in this newsletter or provided through the l2o network for the purpose of engaging in any investment activity may expose you to a significant risk of losing all of the money, property or other assets invested or of incurring additional liability. You should not construe any information in this newsletter or provided through the l2o network as investment, tax, legal, financial, professional, consulting or other advice, or an offer, invitation or inducement to purchase or acquire an interest in any of the companies presented. The information in this newsletter or provided through the l2o network is provided with the understanding that Steve Procter and l2o, their affiliates and any third-party service providers shall have no liability for any errors, inaccuracies or omissions within this newsletter or provided through the l2o network. In exchange for reading this newsletter or information provided through the l2o network, you agree not to hold Steve Procter, l2o, their affiliates or any third-party service providers liable for any possible claim for damages arising from any decision you make based on information or other content made available to you through this newsletter or provided through the l2o network.