Beyond The Map London pushing XR boundaries with new expert team member

Beyond The Map London brings in Extended Reality (XR) industry expert to further strengthen its leadership team as it pushes forward with its boundary shifting immersive reality tourism app.

Brian Waterfield, a digital transformation strategist, Founder of ImmerseUK and Chair of the UK Immersive Futures Alliance, takes a strategic advisory role overseeing the creation of the clue-based sightseeing app ensuring it meets all requirements.

With two decades of pioneering experience in the technology and dedicated to advancing XR and driving innovation across diverse sectors, Brian will be working with the team to build the due diligence process for the app.

Fronted by critically acclaimed historian Dr Matthew Green and with multi-award winning Sugar Creative onboard as delivery partner, the development of the Beyond the Map London app is moving forward at a staggering pace. The team boasts a line-up of XR industry experts working to push boundaries of sightseeing tourism by bringing the history of London into present day with the power of immersive technology while exercising body and mind.

Brian said: “I’m excited to be joining the team in an advisory role. Beyond The Map is in an exciting place at the moment and I am committed to nurture the involvement of Extended Reality in this format to heighten the experience of app users.”

Malcolm Ball, Founder of Beyond the Map London, said: “Brian joining the team at this point is crucial for us to boost the immersive reality in the app. He has an incredible track record of advancing XR as a technology for companies and I’m excited to see what his impact can do for us.”