Beyond The Limits 31.07.2023

???Welcome to our newsletter for the week. We have gathered some of the most interesting news and updates from the world of circularity, technology, fashion, and luxury.

?? Luxury & Web3?

Louis Vuitton has taken a leap into the world of Web3 with its VIA Trunk NFT release, offering exclusive perks to token owners. As part of the first digital collectible drop for their Web3 members club, Louis Vuitton reimagined their iconic Speedy 40 handbag, designed by Pharell Williams, in a vibrant tangerine hue. Embracing next-gen innovation, the luxury brand allows token owners to redeem the digital version first through purchasing digital keys, granting access to future phygital collections. This move blends the maison's esteemed heritage with cutting-edge technology, aiming to establish a gold standard in the Web3 space. Once the physical bag becomes available in January, it is expected to become a coveted symbol of status and a standout "It" bag, bridging the gap between the digital and offline realms.

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?? AI Adaptations?

Spanish fashion brand Desigual has made a bold move by launching an Online Only On-Demand collection, incorporating the power of AI in their manufacturing process. This innovative approach allows customers to order personalized garments, which are then produced on-demand, significantly reducing waste and environmental impact. With this new system, Desigual aims to shorten manufacturing time to just 90 days. By leveraging AI technology, the brand can better understand customer preferences and deliver unique, made-to-order pieces. This forward-thinking initiative showcases Desigual's commitment to sustainability and customer-centricity, setting a new standard in the fashion industry. As consumers increasingly seek eco-conscious options, this move positions Desigual at the forefront of responsible and efficient fashion practices.

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?? Circular Business Models?

Moaconcept is revolutionizing the fashion industry with its innovative business model and commitment to circularity. The brand's direct-to-consumer approach eliminates traditional retail intermediaries, enabling closer collaboration with artisans. This fosters a circular economy by reducing waste and promoting sustainable practices. By offering high-quality products at affordable prices and ensuring fair wages for artisans, Moaconcept enhances the value of their creations and strengthens the connection between consumers and the craftsmanship behind each item. This circular business model not only promotes sustainability but also sets a positive example for the industry, encouraging other brands to adopt similar practices and prioritize both environmental consciousness and ethical business operations.

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???Gaming?& Fashion

Vans, the popular footwear and apparel brand, has achieved a significant milestone by reaching 100 million visits within the virtual world of Roblox. Vans' collaboration with Roblox has proven to be a resounding success in engaging a massive audience. This achievement not only demonstrates the brand's ability to tap into the digital landscape but also highlights the growing convergence between fashion and virtual experiences. Through their presence on Roblox, Vans has effectively connected with a younger demographic and expanded its brand visibility in an exciting and innovative way. This collaboration serves as a testament to the power of virtual platforms in shaping the future of fashion marketing and brand interaction with consumers.

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?? Fast Fashion & Sustainability?

Inditex, the parent company of Zara, has set ambitious plans to boost environmental sustainability by 2030 in response to mounting pressure on fast-fashion retailers to address waste reduction. Their strategy focuses on recycling and sustainable farming, with a target of sourcing 40% of fibers from conventional recycling, 25% from sustainably farmed crops, 25% from cutting-edge materials, and the remaining 10% from other sustainable sources. This move aligns with the European Commission's efforts to hold clothing retailers accountable for waste generation. Inditex had already been incorporating sustainable materials, but the inclusion of recycled fibers is a significant step towards their sustainability agenda.

Congratulations to? Desigual , Moaconcept , Vans , Roblox , 路易·威登 , and Inditex集团 .

???Stay tuned for more updates and, as always, feel free to share your thoughts with us!

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