Beyond The Limits 28.08.2023

?? Welcome to our newsletter for the week. We have gathered some of the most interesting news and updates from the world of circularity, technology, fashion, and luxury.

?? Fashion Social Media Innovation

Versace has purged its entire Instagram account of all posts, hinting at an impending announcement or transformation. The high-end fashion brand, boasting 29 million followers, has opted for a clean slate on social media, implying a potential change is on the horizon. This maneuver comes after Versace 's recent acquisition as a part of Tapestry 's purchase of parent company Capri Holdings Limited in a multi-billion dollar transaction. This strategic move aligns with the actions of other prominent brands such as CELINE , BALENCIAGA , and Bottega Veneta , which have similarly erased their social media histories in the past. Obviously Versace is set to introduce a novel social media strategy and posting approach, although the exact nature of this transformation remains undisclosed. A statement from Versace elaborates that the brand plans to reestablish its Instagram channel later in the week, coinciding with the fall 2023 campaign's launch in a magazine-style format synchronized with the new season's collection release both in stores and online. The brand emphasizes its ongoing commitment to enhancing communication with its community through an evolved digital approach, aimed at delivering the finest Versace content in the most suitable format for its global audience.

??? Sustainability

Lands' End , the classic American lifestyle brand, has teamed up with global recycled cotton fiber producers, Recover , to unveil an environmentally friendly denim collection using recycled fiber. The collaboration has yielded a range of sustainable denim pieces in timeless designs for both men and women. Notably, each piece incorporates 20% of Recover ’s recycled cotton fiber, sourced from discarded textile scraps. The incorporation of recycled fiber, exemplified by Recover , presents a substantial reduction in the ecological footprint of these garments compared to those made from virgin materials. This partnership showcases how textile waste can be reintegrated into the production cycle to establish a more sustainable manufacturing approach. Additionally, adopting Recover ’s recycled cotton fiber aligns with Lands' End ’s commitment to moving towards a circular business model.

?? Beauty

Coty has become the new home for Marc Jacobs Beauty after the brand's initial launch in 2013 through a partnership with 酩悦·轩尼诗-路易·威登集团 -owned incubator Kendo Brands, Inc. . The brand, which gained a devoted following, resorted to discounts and inventory clearance as the 2021 agreement concluded, leading to a gray market for its products on 亚马逊 and 沃尔玛 . Coty has held the Marc Jacobs fragrance license for about 20 years, with the Daisy Marc Jacobs fragrance being a standout success. Coty 's prolonged licensing agreement with Marc Jacobs International, now spanning over 15 years, provides a strong basis for their continued collaboration. The CEO of Coty , Sue Nabi , emphasized the enduring partnership's success and the brand's potential. The anticipated revival of Marc Jacobs ' cosmetic line, in partnership with Coty , aligns with the brand's legacy of celebrating diversity and self-acceptance. The collaboration's goal is to expand Marc Jacobs ' e-commerce presence, with new products expected to launch in 2025.

?? Metaverse

Meta Platforms, the parent company of Facebook, has introduced an AI model named SeamlessM4T, designed to translate and transcribe speech across numerous languages. This breakthrough holds promise for bridging language barriers and enabling real-time cross-lingual communication tools. The SeamlessM4T model offers support for converting text to speech and vice versa in almost 100 languages, while also facilitating full speech-to-speech translation for 35 languages, consolidating capabilities that were once segregated in distinct models. Meta has made this model accessible for non-commercial purposes, underscoring its commitment to an open AI ecosystem. Despite challenges, Meta 's SeamlessM4T model stands as a pioneering advancement in language-related AI technology.

?? Fashion Digital Collaboration

Gucci and JD.com have forged a digital partnership, introducing the official Gucci digital flagship store on JD.com. This collaboration signifies Gucci 's debut on JD.com, granting the 102-year-old Italian luxury brand access to the JD.com community. The partnership's core objective is to extend market penetration and pioneer innovative digital marketing strategies. Users seeking Gucci on the JD.com app will be invited to explore the endorsed flagship store, offering a seamless and secure digital experience. The range includes timeless classics and fresh seasonal attire, along with handbags, jewelry, watches, and accessories for all genders. Exclusive access to Gucci 's online client advisor enhances the shopping process, while special Chinese Valentine's Day offerings, on August 22, add a personalized touch.

??Congrats to Versace Lands' End , Recover , Marc Jacobs Beauty , Meta , Gucci !

?? Stay tuned for more updates and, as always, feel free to share your thoughts with us!

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