Beyond Interest Targeting: A Relevant Approach to Advertising in the Middle East.

In today's advertising landscape, interest-based targeting is standard practice for reaching and engaging audiences. However, in the Middle East, where cultural nuances and personal beliefs can significantly impact consumer behavior, a more nuanced and relevant approach to advertising can help the brands stand out amidst the screams of other brands.

?To win the battle of audience engagement, aiming at creating a relevant ad experience that resonates with the audience's mindset, values, and cultural context is quintessential. It goes beyond just targeting based on interests and instead focuses on understanding the audience's needs at the moment, emotions, and aspirations. By doing so, brands can create a more personalized and impactful connection with their audience.

?So, how can brands implement the relevance approach in the Middle East? Here are a few key considerations:

1. Personalization: Brands must understand their target audience's needs, preferences, and behaviors to serve relevant ads that reflect their needs and wants over interests and past searches.
2. ?Cultural Sensitivity: Brands need to understand the nuances of Middle Easter cultures and avoid any messaging or imagery or ad delivery on content that may be perceived as insensitive or offensive.
3. ?Localize Content: To connect with the Middle Eastern audience, brands must create content that speaks to their unique experiences and cultural context like relevant content featuring local celebrities or influencers, and incorporating local traditions and customs.

?Today, we are enabling brands to capture the audience's attention and drive engagement with campaigns that are not just relevant but also immersive. By leveraging a hyper-contextual approach, brands can create campaigns that truly resonate with their target audience and drive real results.

Sharing an interesting campaign case study that goes beyond interest targeting and leverages a hyper-contextual strategy that engages the audience with ads that are tailored to the audience's values and mindset.

Watch the case study video here: https://youtu.be/QgZcNKYMZsg