Beyond The Hype: SXSW's Evolving Identity.
Welcome to the Hopeful Monsters Institute. A curation of the inspirational, entertaining and bizarre that will bend your noggin in a different direction. Hand-selected by Hopeful Monsters. For Hopeful Monsters in the wild.
We sent a Hopeful Monster to SXSW in Austin for a week of inspiration, parties and (apparently) tacos. This week, she landed safely back at our Chippendale office with a lot on her mind. With SXSW Sydney returning in 2024, our Austin correspondent?shares her thoughts on how to get the best out of SXSW by avoiding the hype.
In every role, compelling headlines are vital. From art directors seeking striking designs to media professionals aiming to captivate audiences, engagement is key. Yet, much of advertising falls short, lacking the attention-grabbing spark. Let's explore twenty headlines , deciphering their impact and pondering why we struggle to enhance our communication efforts.
A lesson on how to succeed as a challenger brand in a competitive industry. ?Most people are wired to think about what has worked in the past. Most new things are copies of existing things. We need to trick our brains into thinking of bad ideas or dumb ideas - a large percentage of them are often not dumb, and turn out to be genius.
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You've had a stressful day. Instead of going home and pouring yourself a glass of wine, maybe it's time to?dig out the Tamagotchi and Pokemon cards.
A lot of creative awards are seen as pay-to-win, being about who you know and how much money you have. No one knows this better than UK comedian Stuart Laws, who ran his own campaign with PR, a social push and even billboards to get his show shortlisted for the Comedians’ Choice Award for Best Show. The only issue,?his show never existed and was never performed.
Influencers such as Andrew Tate have become bylines for “toxic masculinity”, attracting huge audiences of young men and boys with a mixture of quasi-motivational pep talks, fast cars and demonstrations of sexual prowess. But what about the other side of the coin??Are there any people making content for the same audience with healthier messages ?– or do men and boys just not want to hear it?