#1: Beyond the Hype, Real-World Applications of AI in video production

Let's get started with Impressions!

2023 is shaping up to be a year filled with exciting technological advancements, and one technology that is leading the way is Artificial Intelligence (AI). As technology evolves, so does the future of video production. The industry is on the brink of a revolution, and Artificial Intelligence (AI), big data, and machine learning are the biggest hits. These technologies will impact video production and change the way we create videos in the future.

So, what do these buzzwords actually mean? Big data refers to the vast amount of data generated online every day, and it is impossible for humans to process this large amount of data. This is where machine learning comes into play, as it allows computers to learn from data without the need to explicitly program it. On the other hand, artificial intelligence refers to machines that can perform tasks that usually require human intelligence.

These technological advances can influence video production in several ways:

1. Firstly, AI can control the general aspect of video production, saving time in the production process.
2. Secondly, big data and AI can identify segments of audiences based on people’s behaviour, demographics, and tendencies.
3. Thirdly, computers can analyze the video entirely and identify which parts are not correct, saving time for editors to revise every single detail of the filming.
4. Lastly, robotic camera operators can make the production process smoother and take less time.

AI is allowing companies to tailor their videos to their target audience, resulting in more?effective marketing and higher success rates. With the help of AI, video production is set to reach new heights, enabling the creation of exceptional videos that enhance your brand's visibility and overall success.

In conclusion, these technologies are relatively new and may seem tricky, but they will make all work easier and more efficient. The sooner we start implementing them, the bigger advantages they will bring to production. The video production industry is projected to be worth $99.3 billion in the next seven years, and taking advantage of this new revolution will be key in the future.

At Impress, we are always up-to-date with the latest technological advances and use the most advanced tools and equipment to create high-quality videos. Our team of production and editing experts work closely with clients to produce the best quality videos while providing continuous updates throughout the process. We are excited to see how we can use AI to provide our clients with even better video production in the future.

Stay tuned for the next newsletter, where we will discuss more exciting developments in the world of video production.

Best regards,

Impress Team