Beyond the Hype: How to Set Achievable AI Goals in Business

Many companies today struggle with setting realistic expectations when it comes to Artificial Intelligence. Despite 34% of businesses already using AI, many organizations are not seeing the results they had hoped for. The hype surrounding AI often leads to inflated expectations, causing companies to overestimate its short-term impact and underestimate the complexities involved in successful deployment. This has resulted in significant investment with limited returns, and in some cases, failed projects.

AI has enormous potential to drive innovation and transformation, but to realize that potential, businesses must approach AI with clear, grounded expectations. The key is focusing on achievable goals, identifying the right business use cases, and understanding the appropriate techniques to implement.

That’s why the new Gartner? report, Defining AI and Setting Realistic Expectations , is an essential resource for CX leaders. It provides a clear roadmap to help businesses maximize the value of AI while minimizing the risks associated with hype and confusion.

Here are 3 Key Insights You’ll Learn from the Gartner Report

• Top AI Techniques and Practices to Implement: Learn which AI techniques are most effective in delivering tangible results, such as machine learning, rule-based systems, and optimization techniques. These proven methods can enhance decision-making, automate processes, and improve operational efficiency.
• Strategies for Defusing AI Hype, Like Enhanced AI Literacy: The report outlines how to manage overhyped expectations by promoting AI literacy across the organization. Educating your teams on what AI can and cannot do is essential to setting realistic goals and ensuring successful AI implementations.
• How to Identify Specific Use Cases for AI in Your Business: Before diving into AI projects, it's critical to focus on business-relevant use cases. The report provides a framework for identifying the right use cases that offer measurable business outcomes, ensuring your AI investments deliver real value.

Whether you’re just beginning to explore AI or are part of the 34% of companies already using it, the insights in this report will help you make informed decisions about AI adoption. By focusing on practical techniques, enhancing AI literacy, and identifying relevant use cases, you can set your organization up for long-term success with AI.

Download the Gartner report now to discover how to set realistic AI expectations, implement top techniques, and drive meaningful business results with AI.