Beyond the Horizon: AI Pioneers & The Next Era of Marketing Mastery ??
Silvio Ferrero
Managing Director and Owner @ SilvioFerrero.net at Adwordizing Web Agency | Marketing, Digital Analytics, AI
Welcome to the Ninth Edition of The Silvio Ferrero Marketing AI Evolution Newsletter!
Gear up for another exciting voyage into the cosmos of AI-powered marketing. Whether you're a novice stargazer or a seasoned astronaut, this edition promises to fuel your journey with the finest cosmic particles of knowledge.
At glance:
?? AI INTERACTIVE SESSION: FORGE YOUR ONE-PAGE DIGITAL MARKETING ROADMAP
In the fast-paced digital age, having a razor-sharp marketing plan can set you ahead of the curve. But what's even more impactful? A precise, one-page digital marketing roadmap that gets straight to the point.
?? THERE'S A NEW KID ON THE BLOCK: GOOGLE DUET, A POWERFUL AI COLLABORATOR FOR YOUR WORK
Google Duet is a new AI-powered feature that is available in Google Workspace. It can be used to help you with a variety of tasks.
?? WHICH ARTIFICIAL INTELLIGENCE (AI) JOBS PAY THE MOST?
The positions rank among the highest-earning careers in the artificial intelligence sector.
??? HARNESS CHATGPT TO UNEARTH RICH INSIGHTS FROM YOUR AUDIENCE SURVEY!
Loyal readership starts with understanding your audience's pulse.
?? AI FOR PPC: FINDING IT THOUGH TO SEE RETURNS ON YOUR PPC CAMPAIGNS?
It might be time to leave those outdated strategies behind. PPC has evolved, and so should our approaches. ??
Read 20 NEW cutting-edge PPC strategies and their distinct advantages to compare with the old methods.
?? 3 TOP LINKEDIN INSIGHTS:
1) Decode the illusions.
Perception is not reality.
You've been fooled by what you see. Courtesy of Jared Williams
2) Execution is a huge problem at work.
In fact, up to 90% of companies fail at it. Courtesy of Eric Partaker
3) Happy Birthday Google
25 Facts about Google for its 25th Birthday.
?? CAN'T MISS RESOURCES:
1) LinkedIn. Future of Work Report. AI at Work.
2) We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use.
3) TIME - THE 100 MOST INFLUENTIAL PEOPLE IN AI!
The list includes Leaders, Innovators, Shapers, and Thinkers.
?? POLL RESULTS FOR:
Now that most companies are reverting to a 5-day work week, how do you feel about returning to the office?
Google vs. New Age AI Tools: What's Your Go-To for Search in 2023?
In the AI-driven age of marketing, where are you harnessing its power most effectively?
If you could automate one part of your job with AI, what would it be?
?? LATEST POSTS AND ARTICLES
As always, we conclude with a roundup of our latest posts and articles, ensuring you're always in the loop. ??
??AI INTERACTIVE SESSION: FORGE YOUR ONE-PAGE DIGITAL MARKETING ROADMAP
In the fast-paced digital age, having a razor-sharp marketing plan can set you ahead of the curve. But what's even more impactful? A precise, one-page digital marketing roadmap that gets straight to the point.
Creating a digital marketing roadmap is akin to charting the course for your online business journey.
By distilling it into a one-page blueprint, you not only ensure clarity and focus but also make it instantly accessible and easy to share.
This succinct format encourages swift decision-making, promotes alignment among stakeholders, and becomes an invaluable tool for adapting to the ever-evolving digital landscape.
PROMPT for ChatGPT or your AI tool:
"Hello ChatGPT! You are my digital marketing architect. My aim is to craft a precise, one-page digital marketing roadmap for my [insert your business type, e.g., 'e-commerce store']. Given your expertise and wisdom, let's co-create a roadmap that ensures optimal reach and engagement with my target audience.
Kindly guide me through the critical elements we need to consider, such as:
Audience Insight: Target demographics, Behavioral patterns, and Digital touchpoints
Who are they?
Where do they spend most of their online time?
What are their primary needs and pain points?
Digital Tactics: Content themes and calendar, Social media strategy, and SEO and PPC focus
Content strategy and calendar planning
Chosen platforms and posting frequency
Paid advertising and organic reach balance
Performance Metrics: KPIs, Monitoring tools and platforms, and Feedback and improvement loops
Which KPIs should we track?
How often should we review and adjust?
What tools are best suited for monitoring and analysis?
Considering this outline, could you initiate our collaboration helping me fill in the details of our roadmap?"
This prompt sets the stage for a detailed discussion, allowing the user to interact and provide input to create a holistic digital marketing roadmap.
?? THERE'S A NEW KID ON THE BLOCK: GOOGLE DUET, A POWERFUL AI COLLABORATOR FOR YOUR WORK
Google Duet is a new AI-powered feature that is available in Google Workspace. It can be used to help you with a variety of tasks, including:
Duet is powered by Google's state-of-the-art generative AI foundation models, and it is still under development. However, it has already learned to perform many kinds of tasks, and it is getting better all the time.
To use Duet, you simply need to type a prompt in a natural language chat interface. For example, you could type "Write an email to my boss asking for a raise" or "Translate this document from English to Spanish." Duet will then generate a draft of the text for you, which you can then approve or refine further.
Duet is still in its early stages, but it has the potential to be a powerful productivity tool for businesses of all sizes. It can help you save time, improve your communication, and be more creative.
Here are some specific examples of how Google Duet can be used in the workplace:
These are just a few examples of how Google Duet can be used. As the technology continues to develop, we can expect to see even more creative and innovative ways to use it.
Google Duet is now available here: https://workspace.google.com/blog/product-announcements/duet-ai-in-workspace-now-available
?? WHICH ARTIFICIAL INTELLIGENCE (AI) JOBS PAY THE MOST?
Based on recent data, the following positions rank among the highest-earning careers in the artificial intelligence sector:
AI Engineer: Tasked with designing and executing AI models, these professionals are at the forefront of AI development. In the UK, they command an average annual salary of ￡171,715, with the elite in this field earning upwards of ￡250,000.
Lead Data Scientist: As the name suggests, they guide teams of data experts, overseeing pivotal data analysis and machine learning initiatives. On average, they earn around ￡69,350 per year in the UK, but seasoned professionals can earn as much as ￡102,000.
AI Specialist: These experts craft and implement AI solutions tailored for varied challenges across different sectors. Their typical yearly earnings in the UK hover around ￡68,784, but the top echelon can earn north of ￡100,000.
Head of Data Science: They steer the data-centric vision of organizations, with salaries averaging ￡88,510 annually in the UK. Their pay range can vary significantly, stretching from ￡63,000 to a notable ￡110,000.
Senior Data Scientist: Taking on intricate data tasks and mentoring budding data scientists, they earn an average of ￡57,886 in the UK, with some securing salaries up to ￡64,000.
The AI domain is rich with opportunities, and the roles above represent just a fraction of the lucrative careers on offer.
??? HARNESS CHATGPT TO UNEARTH RICH INSIGHTS FROM YOUR AUDIENCE SURVEY!
Loyal readership starts with understanding your audience's pulse.
Peek into your audience's mind! Unravel the mysteries of what your readers love, desire improvements in, and crave more of. By diving deep into their feedback, you can cater your content to their preferences, bolstering engagement and fostering loyalty.
?? Your Task:
Run a comprehensive audience survey with sections like:
Rating Scale: Gauge enjoyment across different content facets.
Feedback Box: Let readers pour out their candid feelings.
Wishlist: Offer a list of topics, and see which ones get the most picks.
?? The ChatGPT Deep Dive:
Hand over the survey results to ChatGPT with this tailored prompt:
"You're an esteemed content strategy guru. I've recently gathered feedback via a questionnaire. The survey sections include a Rating Section (1-10 scale on content enjoyment), a Feedback Box (open-ended thoughts), and a Wishlist (readers pick future topics). Analyze this data, spotlighting high-performing content aspects, deriving constructive criticisms, and highlighting top-requested topics. Here's the survey data: [Insert your survey data]"
?? The Outcome:
With ChatGPT's analysis, you'll have a clearer roadmap for content that resonates, enchants, and hooks your audience!
?? AI FOR PPC. FINDING IT THOUGH TO SEE RETURNS ON YOUR PPC CAMPAIGNS?
It might be time to leave those outdated strategies behind. PPC has evolved, and so should our approaches.
I delve into 20 cutting-edge PPC strategies, comparing them with the old methods and highlighting their distinct advantages.
These strategies range from leveraging the power of AI in account structuring, and machine learning-driven bidding, to the evolution of broad matches, and the importance of post-click experience optimisation.
And that’s just scratching the surface!
Dive in and discover the full list of strategies:
1. Leveraging AI for Account structure
2. Machine Learning & AI-Driven Bidding
3. Broad Match Evolution
4. Segmentation & Personalisation
5. Responsive Search Ads (RSA)
6. AI-Driven Search Term Queries Optimisation
7. AI-Managed Negative Keyword Implementation
8. Video Ads in SERPs
9. Automation & Scripting
10. Contextual Targeting
11. Smart Campaigns for Small Businesses
12. Shopping Ads Evolution
13. Audience Layering
14. Omnichannel Remarketing
15. Dynamic Landing Pages
16. Integrating Chatbots in Ads
17. Leveraging Native Advertising
18. Diverse Ad Formats
19. Geo-Fencing and Hyperlocal Targeting
20. Post-Click Experience Optimisation
If you’re keen on staying ahead in the PPC game and ensuring your campaigns resonate in today’s digital landscape, this PDF is a must-see.
领英推荐
?? 3 TOP LINKEDIN INSIGHTS:
1) Decode the illusions. Courtesy of Jared Williams.
Perception is not reality
You've been fooled by what you see.
But it's not your fault.
And you're not alone.
An optical illusion deceives your perception.
Guess what else does?
Marketing tactics and false information.
There can be a deceptive nature of certain practices.
And while I understand the need for survival, I don't think it's acceptable to exploit people's fears and lack of knowledge.
I'm not here to call out bad actors.
But be warned because not everything you see is reality.
They say what you want to hear.
They write what you want to see.
But they use "psychology" to manipulate.
Some are merely in AI because it's trendy and that's fine.
But it wasn't long ago they were selling you on their 10K agency solution.
2) Execution is a huge problem at work. Courtesy of Eric Partaker.
In fact, up to 90% of companies fail at it.
Given the below numbers, it’s no surprise why:
?53% of employees feel reactive and distracted
?71% of managers can’t name the company’s priorities
?60% of companies rate themselves weak at execution
All of this is quite shocking.
So, how do we get better at execution?
For employees:
? Create an “Ideal Week” with timeblocks for key projects
? Limit email and collaborative app usage to set times
? Focus on “single-tasking” rather than “multi-tasking”
For managers:
? Assign the right people, with right strengths, to right roles
? Ensure everyone has clear goals with clear deadlines
? Help resolve issues and bottlenecks in 1-to-1s
For companies:
? Set and cascade clear goals and priorities through company
? Implement company wide tools to track performance
? Clarify where decision-making authority lies
As Thomas Edison famously said, “vision without implementation is just hallucination”.
So, let’s stop “hallucinating”...
And let’s start executing.
3) Happy Birthday Google. Courtesy of Maximilian von Eyser.
???? ?????????? ?????????? ???????????? ?????? ?????? ???????? ????????????????.
1. Google was officially founded in September 1998
2. It was founded in a rented garage in Silicon Valley
3. Jeff Bezos was one of the earliest investors
4. The Google.com domain was registered in 1997 already
5. Google’s original name was BackRub
6. “Google” is A reference to “googol” (10 raised to the power of 100)
7. The 1st indexed website was Larry Pages’ Stanford website
8. Stanford University still owns the patent to Google’s original search algorithm
9. Today Google.com is available in 80+ languages
10. Google.com is the world’s most visited website
11. Over 8.5BN searches take place every day
12. 15% of all searches are new every day
13. The word “Google” was officially recognized as a verb in 2006
14. Today Google’s HQ is in Mountain View, CA
15. Since 2015 Alphabet Inc. is Google’s parent company
16. Google has 9 products with over 1BN monthly active users
17. Google has 180.000+ employees worldwide
18. There are over 70 offices in 50+ countries
19. The 1st international office opened in Tokyo in 2001
20. Google offers its employees free food and snacks at every office
21. Google’s employees are called Googlers
22. New Employees are called Nooglers
23. Office dogs are called Dooglers
24. Google has had dog-friendly offices from day 1
25. There’s an internal feature testing program call “dogfood”
?? 3 CAN'T MISS RESOURCES
1) LinkedIn. Future of Work Report. AI at Work. https://economicgraph.linkedin.com/content/dam/me/economicgraph/en-us/PDF/future-of-work-report-ai-august-2023.pdf
2) Sparktoro. We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use.
3) TIME. THE 100 MOST INFLUENTIAL PEOPLE IN AI!
The list includes Leaders, Innovators, Shapers, and Thinkers.
?? POLL RESULTS FOR:
Now that most companies are reverting to a 5-day work week, how do you feel about returning to the office?
Ready to go back! :10%
Prefer hybrid model: 66%
If no hybrid, job hunting: 24%
Google vs. New Age AI Tools: What's Your Go-To for Search in 2023?
Still loyal to Google ??35%
I'm using AI-driven tools ??: 19%
A mix of both ??: 39%
I use other methods ??: 6%
In the AI-driven age of marketing, where are you harnessing its power most effectively?
PPC: 20%
SEO: 26%
Social Media: 31%
Marketing Campaigns: 22%
If you could automate one part of your job with AI, what would it be?
Admin tasks: 79%
Emails: 21%
Other (Write in the Comment): 0%
??LATEST BLOG POSTS
???PROPEL YOUR BUSINESS INTO THE FUTURE WITH AI-INFUSED MARKETING STRATEGIES
START NOW, EXCEL TOMORROW???
You know you need it, you know it’s the future. But where do you start?
THE SOLUTION – TAILORED AI-DRIVEN MARKETING CAMPAIGNS.
These innovative solutions are designed to seamlessly integrate with your existing Marketing, SEO (Search Engine Optimisation), PPC (Pay-per-click), and Social Media campaigns to help you stay ahead of the competition.
Additionally, a hearty welcome to all those who have joined us since the previous week!