Beyond The Headlines: Unilever enhances personalized AI solutions, dsm-firmenich re-names personal care sector

Last week in industry news, Unilever launched AI tools to enhance beauty personalization capabilities, and dsm-firmenich now calls its personal care business Beauty & Care. Meanwhile, Rihanna was named the face of Christian Dior’s J’Adore perfume.

Business news

Unilever said it would scale up AI-powered tools to help consumers make customized product choices, drive differentiation and spark sales for its beauty brands. The FMCG giant launched a range of AI-powered, digital diagnostic tools to offer personalized product choices. For example, Dove’s virtual Scalp + Hair Therapist is set to deliver on increasing consumer demand for scalp care expertise and provide consumer insights for the brand.

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Launches and announcements

Gwyneth Paltrow’s Goop launched its first mascara, FeatherLash Lifting Serum Mascara to connect skin-care benefits with color cosmetics. It is formulated with a proprietary complex called Widelash, consisting of peptides, panthenol and biotin. Tahitian microalgae is also used to try to enhance lash density. The mascara has a proprietary tapered brush designed to reach small lashes.

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Beauty activism

Scandinavian razor brand Estrid launched a campaign to promote body acceptance during summer, when body expectations are often the most unrealistic. The brand said it aims to “ignite a global conversation on beauty and identity,” confronting an industry that censors real bodies and real issues. The campaign collaborated with award-winning creative director Jamie Brunskill and photographer Zoe Natale Mannella, known for her uncensored photography that celebrates the female form.

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Video Highlights of the Week

Berg+Schmidt launches four UV filters in sun care, deeming the category a “hot topic.” We also discuss the launch of its natural transparent oil thickener, which it says is not offered by competitors. Learn more about the products and its new partnership with Green Light to provide sustainable beauty solutions.

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